27.04.2007 10:11:00
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Students across America ''Think Trees'' on National Arbor Day
More than one third (37 percent) of kids rank trees as their favorite
part of the environment – making the need to "think
trees” the coolest thing this spring,
according to the 2006 Doubletree CAREing About America survey. As
environmental concerns continue to mount, Doubletree Hotels (NYSE:HLT)
is springing into action with its Teaching Kids to CARE program in
partnership with the National Arbor Day Foundation®,
to inspire and empower a generation of kids to preserve their beloved
trees and to make a lasting and positive environmental impact on their
communities.
Now in its fifth year, the Teaching Kids to CARE spring initiative will
help educate 10,000 elementary school students in 150 communities in the
U.S. and Canada about the important role of trees in our everyday lives
and the many benefits they provide.
Today, more than 800 grade school students at Pilgrim Elementary School
in Houston will create a human forest of thought by displaying a Great
Caring Community Forest of hand-made "tree-butes”
to celebrate the 135th Anniversary of National Arbor Day. The Doubletree
Guest Suites Houston not only will present 800 seeding trees to each
student, they also will commemorate the special day by presenting the
first two semi-mature trees to plant at their new school campus this
Fall.
On Wednesday, April 25th, the entire second
grade from Vieja Valley School in Santa Barbara kicked off the week of
events by planting seedling trees with local city officials –
digging into an interactive lesson on the importance of trees and the
benefits of environmental conservation. These celebrations are just a
sample of the 150 community events that are taking place as part of this
nationwide environmental education campaign.
"Children are often the forgotten piece of
the puzzle in the fight to care for the environment,”
said Dave Horton, senior vice president, brand management for Doubletree
Hotels. "By empowering and educating them at
a young age through our Doubletree Teaching Kids to CARE program, a new
generation has learned ways to preserve the planet’s
precious resources and make a positive impact for years to come.”
Doubletree Hotels – with help from The
National Arbor Day Foundation – is developing
and providing lesson plans and resources to participating schools to
teach children about the importance of caring for the environment and
simple ways they can show they care every day. For the past several
weeks, students have worked hand in hand with their teachers and local
Doubletree hotel team members to "think trees.”
With tree lessons learned, creative imaginations and art supplies in
hand, students are decorating their own Caring Community Tree to express
why they care about trees.
Ultimately, the kids’ trees are brought
together to create a Great Caring Community Forest –
making the connection between preservation and activation. As part of
this exercise, each participating student will be supplied with a tree
seedling indigenous to their area and a forest green "Think
Trees” ribbon to wear in a nationwide
celebration of National Arbor Day.
Arbor Day began in Nebraska on April 10, 1872, when the State Board of
Agriculture accepted a resolution from pioneer J. Sterling Morton "to
set aside a day to plant trees, both forest and fruit.”
More than one million trees were planted on the first Arbor Day, and
Morton became known as the official founder. Shortly after this 1872
observance, other states passed legislation to observe Arbor Day each
year with appropriate ceremonies. By 1920 more than 45 states and
territorial possessions were celebrating Arbor Day. Today, Arbor Day is
celebrated in all 50 states on the last Friday in April.
"The Teaching Kids to CARE program has played
a pivotal role in educating children about caring for their community
and understanding the importance of a clean and healthy environment,”
said Kevin Sander, corporate marketing director for the National Arbor
Day Foundation. "We are truly honored that
thousands of kids at grade schools across America, adopted by our
friends at Doubletree, are coming together to create the ultimate forest
green ribbon tree-bute to commemorate this time-honored holiday.”
Founded in 2002, Teaching Kids to CARE is a community-based outreach
initiative that has connected local Doubletree hotels with local
elementary schools and youth groups to educate children about caring for
their community and the environment.
Additional information about the everyday importance of trees and
Doubletree’s Teaching Kids to CARE spring
initiative can be found at www.doubletree.com/teachingkidstocare.
About the Doubletree "Caring
About America”
Survey
The Doubletree "Caring About America”
Survey was conducted in March 2006 by Kelton Research. The survey polled
400 parents and 400 pre-teen (ages six to 11-years old) across the U.S.
to learn more about the attitudes of parents and kids on the environment
and taking care of it.
About The National Arbor Day Foundation
The National Arbor Day Foundation is the largest nonprofit tree-planting
organization in the country. Since its beginning in 1972, The National
Arbor Day Foundation strives to teach elementary school students about
the importance of trees; to replant trees in America’s
national forests that have been damaged by fire, insect or disease; to
work with organizations to preserve rain forest land; and to provide a
wide range of opportunities for continuing education and development to
professionals and laymen, with regional tree- and community- related
seminars and conferences. For more information, visit www.arborday.org. About Doubletree Hotels
With a growing collection of contemporary, upscale accommodations in
more than 160 gateway cities, metropolitan areas and vacation
destinations throughout the U.S., Canada and Latin America, Doubletree
Hotels, Guest Suites and Resorts are distinctively designed properties
that provide true comfort to today’s business
and leisure travelers. From the millions of delighted hotel guests who
are welcomed with the brand’s legendary, warm
chocolate chip cookies at check-in to the advantages of the
award-winning Hilton HHonors®
guest reward program, each Doubletree guest receives a satisfying stay
wherever their travels take them. To make reservations at any Doubletree
hotel, travelers can visit our website at www.doubletree.com,
contact their preferred travel professional or call 1-800-222-TREE in
the U.S. and Canada.
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