Supreme appoints Colin Moore, former President of Starbucks Canada, to board of directors

TSXV: FIRE

TORONTO, May 15, 2018 /CNW/ - The Supreme Cannabis Company, Inc. ("Supreme Cannabis" or the "Company") (TSXV: FIRE), is pleased to announce its appointment of Colin Moore as an independent director of Supreme Cannabis effective immediately. Mr. Moore's appointment expands the board to 6 directors, 4 of whom are independent directors. 

Mr. Moore is the former President of Starbucks Coffee Canada and previously held senior management and marketing positions at PepsiCo, KFC and Yum! Brands in the United States and Canada.

Under Colin's leadership at Starbucks, the Canadian business grew from 315 stores to 1,180 retail locations and over $1 Billion in annual revenue. He also led new brand and business initiatives such as the launch of Starbuck's "Blonde" roast coffee, and was instrumental in selling consumers on the "Starbucks experience." Colin holds an Honors Business Administration degree from Richard Ivey School of Business at the University of Western Ontario in London, Canada.

"Colin's 40 years of broad experience in branded consumer facing industries will add a valuable perspective to our Board of Directors as we prepare to launch 7ACRES as Canada's leading premium cannabis flower brand for the adult use market," said John Fowler, CEO of Supreme Cannabis. "We look forward to benefitting from his growth-stage, branding and governance experience." 

"I am excited to join Supreme Cannabis during this pivotal time as the Company rolls out 7ACRES as a premium consumer brand," said Mr. Moore. "Unlike the coffee industry, cannabis flower is consumed without customization by the end customer. As such, quality is key and I believe Supreme Cannabis is in a strong position to leverage 7ACRES' industry-leading product quality into a nationally recognized consumer brand."

About Supreme Cannabis

Supreme Cannabis is a Canadian publicly traded company committed to becoming a leading cultivator and distributor of sun grown cannabis through its wholly-owned subsidiary 7ACRES. 7ACRES is a federally licensed producer of cannabis pursuant to the ACMPR operating inside a 342,000 sq. ft. Hybrid Facility. The Hybrid Facility combines the best technology of indoor production with the efficiencies and sustainability of a greenhouse, in a single large-format production footprint. Please visit www.supreme.ca and www.7acres.com for more information.

Forward-Looking Information

Certain statements made in this press release may constitute forward-looking information under applicable securities laws. These statements may relate to anticipated events or results and include, but are not limited to, expectations regarding the 7ACRES brand and other statements that are not historical facts. Particularly, information regarding our expectations of future results, targets, performance achievements, prospects or opportunities is forward-looking information. Often, but not always, forward-looking statements can be identified by the use of forward-looking terminology such as "may" "will", "expect", "believe", "estimate", "plan", "could", "should", "would", "outlook", "forecast", "anticipate", "foresee", "continue" or the negative of these terms or variations of them or similar terminology. Forward-looking statements are current as of the date they are made and are based on applicable estimates and assumptions made by us at the relevant time in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we believe are appropriate and reasonable in the circumstances. However, we do not undertake to update any such forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws in Canada. There can be no assurance that such estimates and assumptions will prove to be correct. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the "Risk Factors" section of the Company's Annual Information Form dated January 22, 2018 ("AIF"). A copy of the AIF and the Company's other publicly filed documents can be accessed under the Company's profile on the System for Electronic Document Analysis and Retrieval ("SEDAR") at www.sedar.com. The Company cautions that the list of risk factors and uncertainties described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE The Supreme Cannabis Company, Inc.