SurePure's Photopurification Technology Demonstrates Sustainable Benefits to the Brewing Industry Through its Collaboration with SAB Miller

NEW YORK, Aug. 8, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP), a global leader in liquid Photopurification, is pleased to report that its proprietary Photopurification technology has been successfully utilized by global brewing giant SABMiller.

The collaboration between SABMiller and SurePure has yielded measurable energy, cost and throughput benefits via the application of the SurePure UV Photopurification technology, as an innovative process alternative for treatment of liquids in the brewing process.

The Photopurification technology uses UV light energy as opposed to heat to prevent microbial spoilage.

SABMiller's Flavoured Alcoholic Beverage (FAB) Brewery, situated in the West Rand of Johannesburg, brews eleven FAB products via an ambient brewing process facilitated by UV Photopurification, a world first. Research completed indicates that UV processing of FAB's in the packaging plant negates the requirement for pasteurization or preservative addition. These results benefit both brewer and consumer.

Further "blue skies" collaboration between SABMiller and SurePure has resulted in the commercial production of a popular lager brand that incorporates UV technology in the brewhouse process, yielding product results with double the shelf life of conventionally brewed beer. This is a world first for the Brewer.

Interesting work carried out on beer packaged in clear glass suggests that costly filtration processes can be superseded by the introduction of UV Photopurification.

Steve Miller, Senior Marketing Executive of SurePure, commented, "This is the first time in the history of brewing that this technology has been applied to the brewing process.  SurePure's technology significantly differs from the existing technology being used by SAB and utilizes the world's first UV-C Photopurification process that can be used on turbid liquids. It uses light instead of heat to purify beer and other brewed products, including finished product, something no other UV technology can accomplish."

Craig Groeneveld, Master Brewer and chartered Scientist, stated, "SurePure are game-changers in brewing and can help win the race for the reduction in energy and water costs as well as improvement in quality and throughput. The global brewing implications are enormous if SurePure finds the resources to exploit them."

About SurePure

SurePure is a global leader in liquid Photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

SOURCE SurePure, Inc.