23.03.2005 14:01:00
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Swisscom Mobile's Launch of New Entertainment Service Expands NMS Com
Business Editors/High-Tech Editors
FRAMINGHAM, Mass.--(BUSINESS WIRE)--March 23, 2005--
Rollout in Switzerland Represents Third Vodafone-related Win for NMS/LCMG Partnership
NMS Communications (NASDAQ: NMSS) and LogicaCMG (LSE: LOG) today announced their third joint ringback commercial launch, as Swisscom Mobile, a Vodafone Partner Company, introduced its customers to ringback tones, the hot new service that lets mobile phone subscribers replace the usual ringback tone with the latest music hits. Swisscom Mobile's ringback tone service is based on MyCaller(TM) (www.nmscommunications.com/MyCaller), the personalized mobile entertainment platform from NMS Communications. LogicaCMG is responsible for the implementation and maintenance of the solution.
Traditionally, callers hear the standard "ring, ring" tone until a call is answered, but now, when placing a call to a Swisscom Mobile customer, they're more likely to hear commercial music. What the caller hears depends on the personal ringback profile previously chosen and set by the Swisscom Mobile subscriber. The ringback tones may be set easily via SMS.
Unlike the popular ring tones, which reside in the handset and depend on having models with specific features, the ringback tone service reside on the telecom provider's network. Every mobile customer, regardless of handset, can use the service, and all of their callers, regardless of whether they're calling from a fixed-line or mobile phone, will hear the ringback that the customer has chosen for them to hear.
Heinrich Schneeberger, Project Manager, Swisscom Mobile, said, "The NMS-LogicaCMG team has provided us with a solution that meets our stringent requirements. We demanded an approach based on call processing excellence, which ensures that our ringback tone offering will perform flawlessly in the network, unlike other offerings in the market which have proven disruptive to network performance. We also had a need for multi-language support - French, German and Italian - as that is tremendously important in our market."
The market-proven solution from NMS and LogicaCMG is cost-effective for operators to implement, helps to attract today's youth and teen demographic and retain existing subscribers.
About Swisscom Mobile
With 3.9 million customers and a market share of 65 %, Swisscom Mobile is Switzerland's leading mobile communications provider. Swisscom Mobile is a public limited company in which Swisscom has a 75 % share. The British Vodafone Group, worldwide leader in mobile communications, owns 25 percent in the form of a strategic partnership.
About LogicaCMG
LogicaCMG is a major international force in IT services and wireless telecoms. It provides management and IT consultancy, systems integration and outsourcing services to clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Formed in December 2002, through the merger of Logica and CMG, the company employs around 20,000 staff in offices across 34 countries and has nearly 40 years of experience in IT services. Headquartered in Europe, LogicaCMG is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext: LOG). More information is available from www.logicacmg.com
About NMS Communications
NMS Communications (NASDAQ:NMSS) is a leading provider of technologies and solutions for mobile applications and infrastructure. NMS develops products that enable new mobile voice, data and video applications and improve the performance and quality of wireless networks, helping our customers grow their revenues and profits. Visit www.nmscommunications.com for more information.
Statements in this document expressing the beliefs and expectations of management regarding future performance are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's expectations as of the date of this document and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainty in communications spending, the implementation of the Company's strategic repositioning and market acceptance of the Company's new solutions strategy, quarterly fluctuations in financial results, the Company's ability to exploit fully the value of its technology and its strategic partnerships and alliances, the availability of products from the Company's contract manufacturer and product component vendors and other risks. These and other risks are detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2003. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.
NMS Communications and MyCaller are trademarks of NMS Communications Corporation. All other product or corporate references may be trademarks or registered trademarks of their respective companies.
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CONTACT: NMS Communications Pam Kukla, 1-508-271-1611 Pam_Kukla@nmss.com or FitzGerald Communications Christian Potts, 1-617-585-2231 CPotts@fitzgerald.com or LogicaCMG Saskia Huuskes, +31 20 571 3777 pr@logicacmg.nl
KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: TELECOMMUNICATIONS MARKETING AGREEMENTS SOURCE: NMS Communications
Copyright Business Wire 2005
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