Taito Selects Phoenix Technologies to Protect Game Software

Taito Selects Phoenix Technologies to Protect Game Software

    Business Editors/High-Tech Editors

    MILPITAS, Calif.--(BUSINESS WIRE)--April 13, 2005--

Phoenix Technologies Security SDK Helps Prevent Software Piracy by Enabling Content to Be Locked to Devices
    Phoenix Technologies Ltd. (Nasdaq:PTEC) and Taito Corporation (TOKYO:9646), a leading maker of arcade games and console game software, today announced that Taito and Phoenix collaborated to create an open, secure Windows-based game environment by integrating Phoenix Technologies' Security Software Developer's Kit (SDK) into the Taito Type X game system platform.
    Transition to the Windows-based, standard x86 board enabled a 10%-15% cost reduction, but the challenge then became how to prevent piracy. After reviewing various content protection technologies, Taito selected Phoenix Technologies' Core System Software and Security SDK.
    "The integration of Phoenix Security SDK will allow Type X to meet its true potential as a secure, low-cost, expandable and powerful board. Migrating to standard PC boards from customized boards allowed not only a cost cut, but also allowed us to use a wide range of content development environments for our game software development," said Mr. Naito, General Manager, AM Development department, AM Business Division of Taito.
    Phoenix Technologies' Security SDK provides programmers with easy-to-use developer tools that enable the integration of device authentication into their applications. Taito Type X operates on a specialized version of Windows XP, allowing game developers to cut both development time and costs in creating titles for the arcade board by using normal Windows development software. Developers won't need to learn specific details about new hardware because the board is based on standard PC architecture.
    "Using Phoenix Security SDK, Taito was able to secure Type X by locking the game software to the device," said Michael D. Goldgof, Senior Vice President and General Manager of the Corporate Marketing and Products Division at Phoenix Technologies. "This partnership demonstrates how application developers in need of content protection can leverage the Phoenix Security Framework on the x86 platform and go to market with a secure and cost-effective product."

    About Phoenix Security SDK

    The Phoenix Security SDK was created to enable software application developers to take advantage of Phoenix TrustedCore(TM) ROM-based secure storage features. The SDK allows application vendors to integrate Phoenix security technology into their software applications seamlessly to perform a wide array of security functions including content protection at the device level.

    Pricing and Availability

    Phoenix Technologies Security SDK is currently available. For more information, call toll free in North America at 1-800-446-9202, or outside North America at 781-BUY-PTEC. Or contact Phoenix Technologies Ltd. via the website at http://www.phoenix.com/en/Contact+Us/Worldwide+Sales/default.htm.

    About Taito Corporation

    Taito Corporation has been consistently creating new amusement innovations, bringing enjoyment to people all over the world since 1953. "The Space Invaders," which Taito developed in 1978, became a big hit and spread rapidly through media such as TV, newspapers and magazines.
    Currently, Taito operates five core businesses: game arcade, coin-operated game machines, console game software, commercial karaoke machines, and content services. Its goal is to expand its existing businesses and also invest in new business to become an integrated entertainment company.

    About Phoenix Technologies

    Phoenix Technologies develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to digital devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today the company is extending its leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices.
    Phoenix Core System Software has set the standard for the world's leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world's best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit www.phoenix.com.

    Phoenix, Phoenix Technologies and the Phoenix Technologies logo are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other trademarks are the property of their respective owners.

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CONTACT: Phoenix Technologies Ltd. Suzy Bauter, 408-570-1252 suzy_bauter@phoenix.com or The Hoffman Agency Carolyn Robinson, 408-975-3065 crobinson@hoffman.com

KEYWORD: CALIFORNIA JAPAN INTERNATIONAL ASIA PACIFIC INDUSTRY KEYWORD: HARDWARE ELECTRONIC GAMES/MULTIMEDIA SOFTWARE PRODUCT MARKETING AGREEMENTS SOURCE: Phoenix Technologies Ltd.

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