TD AMERITRADE’s thinkorswim Named "Best Online Broker” in Barron’s 15th Annual Ranking

thinkorswim, Inc., part of TD AMERITRADE Holding Corporation (NASDAQ: AMTD), ranked #1 in the 2010 edition of the annual Barron’s review of online brokers, for the second year in a row. It is the fourth time in five years that thinkorswim has won this coveted distinction.

thinkorswim was also named "Best for Options Traders,” marking the fourth time in the last five years that thinkorswim has garnered this ranking. thinkorswim was also rated as one of the "Best for Frequent Traders.” TD AMERITRADE, Inc. was named among the "Best For Long-Term Investors.”

The March 15, 2010 issue of Barron’s highlights thinkorswim’s client service, educational offerings and downloadable software platform as elements of its success. It also cites numerous recent thinkorswim upgrades and innovations that help keep it ahead of the pack.

Says Barron’s: "Another new thinkorswim feature is Prodigio, which offers drag-and-drop trading-model tools with back-testing capabilities. Prodigio can run either inside the thinkorswim platform, or it can be launched independently… It’s an amazing piece of technology, but not for an amateur or the timid.”

Since last year’s Barron’s annual online brokerage review, thinkorswim was acquired by TD AMERITRADE Holding Corporation, and a majority of its technology and educational offerings have been integrated into the thinkorswim from TD AMERITRADE platform.

Says Barron’s: "The toolset available to TD AMERITRADE customers was much enhanced by the launch of thinkorswim from TD AMERITRADE last year… On the Web site, one of the key strengths of having a TD AMERITRADE account is the wide range of third-party research that’s built into the platform and easily available, from outfits like Credit Suisse, S&P, Market Edge, Ford Equity, First Call, Vickers Insider Trading and Morningstar.”

Barron’s rated the online brokerage firms under eight categories including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education, and costs. thinkorswim was rated as the #1 overall online broker in Barron’s ranking of online brokers on March 16, 2009, as the #1 software-based online broker on March 16, 2006 and March 5, 2007, and second overall on March 15, 2008. TD AMERITRADE was named as the #1 browser-based online broker on March 5, 2007.

"We are not stopping here. Our passion for delivering the tools traders need and the support they deserve remains undiminished, and we intend to further empower our clients in the coming year with a steady rollout of useful, innovative technology and educational products – all fully integrated into the platform. We want to take the thinkorswim platform to an even higher level,” said Tom Sosnoff, senior vice president of TD AMERITRADE’s Trader Group. "We want to deliver what our clients care most about – technology and support.”

"This tremendous honor from Barron’s speaks to the value that we offer to retail investors, whether you are a sophisticated trader or this is your first-time in the markets,” said Fred Tomczyk, President and CEO of TD AMERITRADE. "This is particularly special for our thousands of associates who work hard every day to deliver the exceptional offerings that help us maintain our leading industry position, and it further reinforces our commitment to delivering a better trading and investing experience for today’s investor.”

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About TD AMERITRADE Holding Corporation

TD AMERITRADE Holding Corporation (NASDAQ: AMTD), through its brokerage subsidiaries,⁽¹⁾ combines innovative trading technology, easy-to-use and understand trading tools, investment services, investor education and superior client service to create a market-leading financial services experience. Now home to the award-winning thinkorswim brokerage and dynamic trading platform⁽²⁾ and the Investools investor education program, TD AMERITRADE provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today’s rapidly-changing market environment. For more information and resources for journalists, please visit the TD AMERITRADE newsroom at www.amtd.com.

⁽¹⁾TD AMERITRADE, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org), TD AMERITRADE Clearing, Inc., member FINRA/SIPC, and thinkorswim, Inc., member FINRA/SIPC/NFA (www.nfa.futures.org).

⁽²⁾thinkorswim was rated #1 overall online broker, "best for options traders” and one of the "best for frequent traders” in Barron’s ranking of online brokers, 3/15/2010. The firms were evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis & reporting, customer service & education and costs. thinkorswim topped the list in 2010 with the highest weighted-average score. Barron’s is a registered trademark of Dow Jones & Company ©2010

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