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01.07.2011 14:11:00

The Cheesecake Factory Proclaims July National Cheesecake History Month

Recognizing cheesecake has a history as rich as the dessert itself, The Cheesecake Factory® proclaims July as National Cheesecake History Month. All month, The Cheesecake Factory will be sharing little known facts about their delicious namesake dessert by unveiling daily news flashes, quizzes and videos about important moments in history on the restaurant’s page on Facebook.

The Cheesecake Factory proclaims July National Cheesecake History Month (Photo: Business Wire)

The Cheesecake Factory proclaims July National Cheesecake History Month (Photo: Business Wire)

This month-long campaign culminates with The Cheesecake Factory’s annual National Cheesecake Day celebration on July 30 and the introduction of the new Hershey®’s Chocolate Bar Cheesecake available in all of its restaurant locations across the country. Guests who dine in on July 30 are invited to enjoy a slice of any of its more than 30 varieties of legendary cheesecake for half price and can be among the first to taste the Hershey®’s Chocolate Bar Cheesecake.

The new cheesecake features silky smooth Hershey®’s Chocolate Cheesecake between layers of moist chocolate cake and ganache with creamy chocolate frosting and chocolate chips.

"National Cheesecake Day has become a wonderful tradition for The Cheesecake Factory and our guests,” said David Overton, Founder of The Cheesecake Factory. "This year, we are looking forward to extending the excitement throughout the entire month by offering a look at our nation’s history from the viewpoint of a cheesecake aficionado.”

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Fan us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake

The Hershey®’s Trademark and trade dress are used under license.

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 164 full-service, casual dining restaurants throughout the U.S., including 150 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6780613&lang=en

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