The Children's Place Names Kevin Mead as Senior Vice President, Direc

    Business Editors/Retail Writers

    SECAUCUS, N.J.--(BUSINESS WIRE)--May 4, 2005--The Children's Place Retail Stores, Inc. (Nasdaq: PLCE), today announced that Kevin Mead, 41, has been named Senior Vice President, Director of Stores for The Children's Place brand, reporting directly to Neal Goldberg, President of The Children's Place. Mr. Mead replaces Susan Schiller, Vice President of Store Operations, who has been named Vice President, Director of Stores for the Company's Disney Store business.
    "Kevin is a great talent and a wonderful addition to our team," said Neal Goldberg. "His experience working at leading retail organizations, combined with his operational expertise and interpersonal skills will serve us well as we remain focused on increasing store productivity as our number one priority."
    Mr. Mead is a 20-year retail veteran, having worked most recently as the Senior Vice President of Retail Stores for Polo Retail Corporation, a division of Polo Ralph Lauren Corporation. Prior to Polo, Mr. Mead spent three years with Limited Brands, in the roles of Chief Stores Officer, Vice President of aura science and Vice President, Store Operations of Victoria's Secret Beauty. Prior to Limited, Mr. Mead served in senior regional manager roles at Gap Inc.'s Old Navy division. Mr. Mead began his career in the Macy's East division of Federated Department Stores, where he spent 12 years in increasing levels of responsibility spanning merchandise buying and store management functions.

    The Children's Place Retail Stores, Inc., is a leading specialty retailer of children's merchandise. The Company designs, contracts to manufacture and sells high-quality, value-priced merchandise under the proprietary "The Children's Place" and licensed "Disney Store" brand names. As of April 30, 2005, the Company owned and operated 753 The Children's Place stores and 306 Disney Stores in North America and its online store, www.childrensplace.com.

    This press release may contain certain forward-looking statements regarding future circumstances. These forward-looking statements are based upon the Company's current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements including, in particular, the risks and uncertainties described in the Company's filings with the Securities and Exchange Commission. Actual results, events, and performance may differ. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by The Children's Place or any other person that the events or circumstances described in such statement are material.

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CONTACT: The Children's Place Heather Anthony, 201-558-2865

KEYWORD: NEW JERSEY INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD APPAREL/TEXTILES RETAIL MANAGEMENT CHANGES SOURCE: The Children's Place Retail Stores, Inc.

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