Tommy Bahama Rum to Debut at South Beach Wine & Food Festival

SOUTH BEACH, Fla., Feb. 20 /PRNewswire/ -- Tommy Bahama Rum, the new ultra-premium rum from Barbados, will make its much-anticipated debut at The 2007 Food Network South Beach Wine & Food Festival, February 22-25. This will be a chance for consumers to be among the first to "taste paradise."

This exciting new entry into the rum category comes from Sidney Frank Importing Co., Inc. and Tommy Bahama. Tommy Bahama Rum comes in two delightfully distinct flavors: Tommy Bahama White Sand and Tommy Bahama Golden Sun. Each begins with the best blackstrap molasses and the cleanest, clearest water naturally filtered through coral stone.

Tommy Bahama White Sand Rum is aged a minimum of two years in American white oak barrels. A clear, light-bodied rum, White Sand has a smooth entry and clean finish with hints of tangy, tropical fruit. Tommy Bahama Golden Sun Rum is a blend of rums aged a minimum of three years in American white oak barrels. A full-bodied, amber rum, Golden Sun has an elegant, fruity nose and a taste nuanced with hints of coffee, roasted nuts, and sweet pralines.

The 2007 Food Network Wine & Food Festival is the perfect setting for this introduction. This national, star-studded, four-day destination event showcases the talents of the world's most renowned wine and spirits producers, chefs and culinary personalities. Hosted by Southern Wine & Spirits of Florida and Florida International University (FIU), the festival benefits the Teaching Restaurant and the Southern Wine & Spirits Beverage Management Center, both located at FIU.

In addition to the Festival, Tommy Bahama Rum will be showcased at an exclusive celebration on Friday, February 23rd, at South Beach's renowned nightspot, Prive. For ticket information and the opportunity to be one of the first to enjoy Tommy Bahama Rum, contact Sarah Zeiler (szeiler@sidneyfrank.com).

Tommy Bahama Rum ... Taste Paradise. For more information, contact: Sarah Zeiler (619) 857-2774 szeiler@sidneyfrank.com About Tommy Bahama

TOMMY BAHAMA, Indigo Palms and Island Soft are divisions of the Tommy Bahama Group, a wholly owned subsidiary of Oxford Industries, Inc. . Established in August 1992, with corporate headquarters in New York and Seattle, TOMMY BAHAMA is a lifestyle company that defines elegant tropical living with men's and women's sportswear, golfwear, swimwear, accessories and a complete home furnishings collection. The company also produces two additional brands, Indigo Palms and Island Soft. TOMMY BAHAMA is available at the country's finest retailers including Neiman Marcus, Saks Fifth Avenue and Nordstrom, as well as high profile resort locations around the world. There are over sixty TOMMY BAHAMA retail locations across the country as well as three Indigo Palms stores. Additional stores will be opening this year. For more information, please visit http://www.tommybahama.com/.

About Sidney Frank Importing Co., Inc.

Founded in 1972, Sidney Frank Importing Co., Inc. of New Rochelle, NY is the creator and importer of ultra-premium spirits. Our growing portfolio includes Jagermeister Liqueur from Germany, the best-selling liqueur in the United States; Mexico's Tequila Corazon de Agave, the best tasting tequila in the world; Gekkeikan Sake from Japan; Michael Collins Irish Whiskey; Jacques Cardin Cognac VSOP; and coming this spring, Tommy Bahama Rum. For more information, visit http://www.sidneyfrank.com/. Sidney Frank Importing Co., Inc. encourages responsible drinking for those 21 and over.