Tripadvisor Releases Seasonal Travel Index Results (June - August 2023), Outlining Traveler Sentiment and Insights for Australia, Japan, Singapore, United Kingdom and United States

NEEDHAM, Mass., May 9, 2023 /PRNewswire/ -- Tripadvisor^®, the world's largest travel guidance platform, releases its latest Seasonal Travel Index, providing an outlook for global travel patterns and demand over the next three months. The Index includes top takeaways for the upcoming season, along with country-specific Tripadvisor demand data and insights from its latest traveler sentiment survey.

Seasonal Travel Takeaways

Alice Jong, Research and Insights Senior Analyst, Media at Tripadvisor commented: "With so many eager to get away this summer, early planning and booking are vital to secure preferred accommodations, flights, and experiences. With many consumers conscious of cost in the current climate, a little flexibility during the planning process can help to drive down the price of their trips. For example, when we look at the top international destinations over the next three months, Paris hotel prices are lowest during the week June 19-25, while August 28 - September 03 is the most affordable week to visit London."

Traveler Sentiment Survey Data
Of those surveyed, two-thirds (78%) of respondents plan to travel for leisure this upcoming season

• US: 82%
• UK: 81%
• AUS: 66%
• JP: 65%
• SG: 84%

Collectively, over half of respondents (53%) are planning to travel more this upcoming season than they did last year.

• US: travel more (55%), about the same (39%), less (6%)
• UK: travel more (42%), about the same (48%), less (10%)
• AUS: travel more (43%), about the same (49%), less (8%)
• JP: travel more (50%), about the same (48%), less (2%)
• SG: travel more (66%), about the same (31%), less (3%)

Of those, over three-quarters (77%) plan to take between 1-2 trips, while more than one-in-five (22%) plan to take three or more trips.

• US: 1-2 trips (62%), 3-5 trips (31%), 6+ trips (7%)
• UK: 1-2 trips (79%), 3-5 trips (18%), 6+ trips (3%)
• AUS: 1-2 trips (87%), 3-5 trips (10%), 6+ trips (2%)
• JP: 1-2 trips (84%), 3-5 trips (13%), 6+ trips (3%)
• SG: 1-2 trips (80%), 3-5 trips (15%), 6+ trips (5%)

Almost half (46%) plan to travel domestically, while around a quarter will travel either internationally (27%), or both domestically and internationally (28%)

• US: Domestic (70%), International (6%), both (25%)
• UK: Domestic (31%), International (32%), both (37%)
• AUS: Domestic (57%), International (16%), both (27%)
• JP: Domestic (80%), International (5%), both (15%)
• SG: Domestic (4%), International (68%), both (28%)

Over half of travelers globally (55%) plan to spend more on travel this upcoming season compared to the same period last year.

• US: 60%
• UK: 46%
• AUS: 50%
• JP: 57%
• SG: 68%

Only two in five respondents (41%) said macroeconomic factors will change how they travel over the next three months.

• US: 41% (41% will take shorter trips, 37% will take fewer trips)
• UK: 32% (48% will take shorter trips, 40% will take fewer trips)
• AUS: 29% (38% will take shorter trips, 32% will take fewer trips)
• JP: 47% (36% will take shorter trips, 18% will take fewer trips)
• SG: 50% (43% will take shorter trips, 39% will take fewer trips)

Cost/affordability (65%) is nearly twice as important to respondents as other factors such as trip length (38%) and trip type (35%) when planning a vacation.

• US: Cost/affordability (62%), trip length (41%), trip type (36%)
• UK: Cost/affordability (71%), trip length (45%), trip type (45%)
• AUS: Cost/affordability (72%), trip length (45%), trip type (32%)
• JP: Cost/affordability (71%), trip length (27%), trip type (35%)
• SG: Cost/affordability (63%), trip length (38%), trip type (21%)

Top Destinations

• Dates of search: January 10  - April 10, 2023
• Dates of travel: May 29 - August 31, 2023

Global

United States

United Kingdom

Australia

Japan

Singapore

Most popular day and week to travel by country - June 01 to August 31, 2023

Methodology
The data cited in this release was gathered and analyzed from two key sources:

A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,400 consumers, in partnership with Qualtrics, conducted between March 17-27, 2023 across six countries - Australia, Italy, Japan, Singapore, U.K. & U.S.

Site behavioral data sourced from first party traffic data on the Tripadvisor platform, gathered between January 10 2023- April 10 2023, for searches made by travelers in the U.S., U.K., Australia, Japan and Singapore for travel between June 01 through August 31, 2023.

Authors
This report was compiled by Tripadvisor's research (Alice Jong) and communications (Duncan Skehens) teams in partnership with survey results conducted by Qualtrics Research.

About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

*   Source: SimilarWeb, unique users de-duplicated monthly, March 2023
** Source: Tripadvisor internal log files

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SOURCE Tripadvisor