True Religion Opens New Branded Retail Store at Perimeter Mall in Atlanta, GA

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the opening of a new branded retail store at Perimeter Mall in Atlanta, Georgia. Located at 4400 Ashford Dunwoody Road, the 1,476 square-foot branded retail store will offer shoppers the entire True Religion Brand Jeans collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed merchandise.

Conveniently located in North Atlanta off I-285 and near Georgia 400, Perimeter Mall spans 1.2 million square feet and is home to such high-end retailers as Nordstrom, Bloomingdales, Coach, Juicy, and Lacoste. Perimeter Mall’s location is serviced by four Rapid Transit lines and is surrounded by 28 million square feet of Class A office space, which includes offices for several Fortune 500 Companies such as Verizon Wireless, Porsche USA and Hewlett Packard. There also are twenty-six hotels that attract over 1.5 million visitors annually within close proximity to the mall.

"Perimeter Mall marks our second full-priced retail store in Atlanta and will complement our existing Lenox Square location,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "Consumers in the South continue to exhibit strong demand for our brand, and we look forward to making our full line of premium jeans, sportswear, and accessories more accessible to the area’s fashionable residents and visitors through the expansion of our branded retail stores.”

"Located in one of the most affluent areas in Atlanta, Perimeter Mall is an ideal location for a True Religion branded full-priced store,” said Michael Buckley, president of True Religion Apparel, Inc. "There are 900,000 people within ten miles of the location with average household income in excess of $97,000 per year. Also, the nearby Class A office space has a daytime population of approximately 230,000. These strong demographics give us tremendous confidence that our new location will perform very well.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.