True Religion Opens New Store at Ala Moana Center in Honolulu, HI

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Ala Moana Center in Honolulu, Hawaii. Located at 1450 Ala Moana Boulevard, the 1,146 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags. Ala Moana Center is Hawaii’s premier shopping destination, encompassing over 1.8 million square feet of retail space and home to over 250 stores and nearly 70 dining establishments. Ala Moana, which is the world’s largest open air center, is in the final phase of a major expansion which will include a new two-level retail concourse and the first and only Nordstrom in the state of Hawaii. The center features several premium and luxury retailers including Neiman Marcus, Louis Vuitton, Tiffany, Prada, Emporio Armani, Chanel and Gucci. Conveniently located just miles from the Honolulu airport and the world-renowned Waikiki Beach, Ala Moana Center provides an upscale, cosmopolitan shopping destination for both local and international shoppers, with more than 42 million shopping visits per year. "We are very excited to introduce our branded retail stores to the Hawaiian marketplace. We expect that our merchandise, which is infused with our ‘Malibu bohemian, hippie chic’ perspective, will resonate with the Ala Moana shoppers,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. "Ala Moana was the first U.S. based mall to achieve greater than $1 billion in annual sales and its sales per square foot exceed $1,200 per year. These strong financial metrics, when combined with the heavy foot traffic generated by the center, make Ala Moana an ideal location for our expanding retail store base,” said Michael Buckley, president of True Religion Apparel, Inc. About True Religion Apparel, Inc. True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com. This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.