Tween Brands Appoints Michael Keane Senior Vice President of Human Resources

Tween Brands, Inc. (NYSE:TWB) today announced that Michael Keane is joining the organization as Senior Vice President of Human Resources. Mr. Keane joins Tween Brands from Limited Brands, Inc., where he was most recently Executive Vice President of Human Resources for Victoria’s Secret. Prior to Limited Brands, he spent time at Borden Foods and Whirlpool Corporation. He is a graduate of the University of Notre Dame and Indiana University. "The work of human resources is vital to our organization because it involves bringing in the best talent in retail to help grow our business and our brands,” said Mike Rayden, Chairman and Chief Executive Officer of Tween Brands. "In Michael, we have a leader who takes that a step further as a true business partner, working to understand our objectives and then putting strategies in place to support accomplishing those goals. We are fortunate to have him join our organization and look forward to his leadership.” Commenting on his new position, Mr. Keane said, "Tween Brands is an exciting company with a high trajectory of growth ahead of it. I look forward to being a part of its entrepreneurial spirit and in playing a role in the future success of the company.” ABOUT TWEEN BRANDS Tween Brands is a leading specialty retailer for tween (ages 7 to 14) girls. At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween girls. Limited Too currently operates 571 stores in 46 states and Puerto Rico, and has a select number of international franchised stores. Limited Too publishes a catazine coinciding with key tween shopping times throughout the year and conducts e-commerce on its Web site, www.limitedtoo.com. Justice is the company's newer specialty retail concept for tween girls, offering moderately-priced sportswear, accessories and lifestyle items in predominantly off-the-mall store sites. Justice also publishes a catazine for its tween customers and currently operates 208 stores across the United States, the locations of which can be found on their Web site, www.justicejustforgirls.com. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 This press release contains various "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and other applicable securities laws. Such statements can be identified by the use of the forward-looking words "anticipate," "estimate," "project," "target," "believe," "intend," "plan," "expect," "hope," "risk," "could," "pro forma," "potential," "prospects," "outlook," or similar words. These statements discuss future expectations, contain projections regarding future developments, operations or financial conditions, or state other forward-looking information. These forward-looking statements involve various important risks, uncertainties and other factors that could cause our actual results to differ materially from those expressed. The following factors, among others, could affect our future financial performance and cause actual future results to differ materially from those expressed or implied in any forward-looking statements included in this press release: changes in consumer spending patterns, consumer preferences and overall economic conditions; decline in the demand for our merchandise; the impact of competition and pricing; the effectiveness of our brand awareness and marketing programs; a significant change in the regulatory environment applicable to our business; risks associated with our sourcing and logistics functions; changes in existing or potential trade restrictions, duties, tariffs or quotas; currency and exchange risks; availability of suitable store locations at appropriate terms; ability to develop new merchandise; ability to hire and train associates; the potential impact of health concerns relating to severe infectious diseases, particularly on manufacturing operations of our vendors in Asia and elsewhere; acts of terrorism in the U.S. or worldwide; and other risks that may be described in other reports and filings we make with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenue and profitability are difficult to predict. Therefore, there can be no assurance that the forward-looking statements included here will prove to be accurate. The inclusion of forward-looking statements should not be regarded a representation by us, or any other person, that our objectives will be achieved. The forward-looking statements made herein are based on information presently available to us, as the management of the company. We assume no obligation to publicly update or revise our forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized. Company Home Page: www.tweenbrands.com