U.S. Bank Makes Online Car Shopping and Financing Easier with New Auto Buying Service at usbank.com

U.S. Bank has made shopping for a new or used car and financing that vehicle easier with the launch of the U.S. Bank Auto Buying Service at www.usbank.com/autobuying. Powered by TrueCar, publisher of real-time, new and used vehicle transaction data, the U.S. Bank Auto Buying Service allows shoppers to find the car of their choice with preferred upfront pricing and fast, easy access to financing information.

With the U.S. Bank Auto Buying Service, car shoppers will receive guaranteed upfront pricing from a nationwide network of over 5,000 certified dealers – all dedicated to providing guaranteed upfront pricing that can save consumers time and potentially thousands of dollars. TrueCar requires that its dealers maintain total transparency in their pricing, so the consumer is able to see a competitive upfront price even before they are introduced to the dealer.

The U.S. Bank Auto Buying Service allows consumers to buy a car and apply for financing in just a few clicks. U.S. Bank is one of the top bank auto lenders in the country with competitive interest rates, no down payment required, flexible repayment terms, same-day credit decisions and low monthly payments. U.S. Bank finances all types of new cars and light trucks. Additionally, U.S. EPA Certified SmartWay® vehicles get a 0.50 percent rate reduction with the U.S. Bank Green Auto Loan.

"Buying a car should be an exciting, rewarding experience,” said David Herpers, vice president of consumer credit products at U.S. Bank. "The U.S. Bank Auto Buying Service gives our customers a fast, predictable and hassle-free shopping experience, with a direct connection to financing information so they can take action if they find the perfect vehicle.”

"U.S. Bank has long been synonymous with providing convenience and value to their customers," said Bernie Brenner, chief strategy officer of TrueCar, Inc. "These are the same goals that have driven TrueCar to create a truly intelligent automotive marketplace – making our partnership with US Bank one that will be productive for many years to come.”

To date, TrueCar has facilitated the sale of over 350,000 vehicles – saving consumers over $1 billion off Manufacturers Suggested Retail Price (MSRP).

About U.S. Bank

U.S. Bancorp (NYSE: USB), with $330 billion in assets as of Sept. 30, 2011, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,089 banking offices in 25 states and 5,092 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.