Value added and multimedia services in Poland 2013

NEW YORK, July 18, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Value added and multimedia services in Poland 2013

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Explore growth potential in Polish VAS and multimedia services.

Report highlights top services, providers and predicts development to 2017.

Service providers need a reliable informational compass to guide them to success within the complex structure of this market. They seek data on value, structural mapping of the top-selling services and forecasts for market growth and expansion.

Professionals with interests in the Polish telecommunications market, in particular the VAS and multimedia service segments, will welcome the release of Value added and multimedia services in Poland 2013. Development forecasts for 2013-2017. This valuable compendium of market intelligence was prepared by PMR to help clients achieve a clear understanding of the market and perform a variety of business tasks quickly and accurately.

This publication provides reliable data on the value of the overall market and its numerous segments and a complete market analysis organised according to service segment: mobile Internet and marketing, interactivity, SMS payment services, applications, graphics, music and communities. It examines the current market share of Polish telecommunications occupied by VAS and multimedia and predicts expected changes for the next five years. Historical data on value and share enhance market understanding and supply a basis for reliable growth forecasts for each of the most popular service segments.

The report also investigates the pay TV segment in Poland, establishing the size of the subscriber base and providing exclusive forecasts for market growth as defined by access technology.

This document also focuses on leading service providers in the market by providing in depth profiles that reveal revenue totals as well as product offerings and other valuable information necessary to conduct reliable competition research.

Who will benefit most from the information provided in this exceptional publication?

It was prepared with professionals involved in the Polish telecommunications market in mind, specifically those with interests in value added and/or multimedia services segments. Executives, marketers and managers of companies providing cable TV and ICT products and services will find it a valuable reference tool as they create business strategy, begin or expand operations and develop new product collections for offer to potential consumer and business customers.

Value added and multimedia services in Poland 2013. Development forecasts for 2013-2017 is also the perfect complement to the works of research and consulting professionals, academic and financial services specialists and industry-specific organisations that disseminate trade and commerce information to public and government entities and consumers.

This report provides current coverage of:

• Structure of the market, including Poland's most popular services: mobile internet, SMS payments, interactivity, mobile marketing, communities, games, graphics, applications and music
• Value of the market and its segments, current share of the overall Polish telecommunications market occupied by the value added and multimedia segment – including valuable historical data
• The Pay TV market in Poland – number of users, market value and predictions for growth
• Fixed telephony value added services – revenues realized and description of the premium and reduced rate service sectors
• Key providers of value added and multimedia services in Poland via detailed corporate profiles.

Detailed, user-ready information includes:

• Statistics on value and demonstrated growth of the value-added and multimedia service segment
• Direction of expansion in the market and its segments
• Pay TV and mobile internet market conditions and forecasts
• Revenues achieved by the foremost telecom co-operators and content providers
• Value-added services projections to 2017 – for each segment and notable sub-segments.

Benefit from the exclusive content featured in this publication:

• Pay TV segment growth forecasts organised by access technology
• A unique and detailed market analysis of the value added services offered within Poland's mobile telephony sector, with horizontal and vertical structural coverage organized by content category and top service provider
• Structural analysis of the Polish mobile internet market categorised by access method (smartphone or modem), depicting market shares of key providers
• Dependable forecasts for the value added and multimedia services segments that include market value data and total users of pay TV and mobile internet market from 2013-2017. Projections are provided for all segments and sub-segments of these markets
• Analysis of the VoD (video on demand) market in Poland.

Selected companies analysed in this report:

Aero2, Agora, Artnet, Breakpoint, CenterNet, CT Creative Team, Cyfra+, Cyfrowy Polsat, Emitel, Empik, e-Muzyka, Facebook, GTS Poland, Info-TV-FM, MIT Mobile Internet Technology, MNI Premium, Mobiltek, Multimedia Polska, NASK, NaviExpert, Netia, Onet.pl, Optizen Labs, P4, Phonesat, Polkomtel, Polskapresse, Premium.pl, PTC, PTK Centertel, Redefine, Sferia, SGT, SkyCash Poland, Teleaudio Dwa, Tequila Mobile, Toya, TP SA, TVN, TVP, Twitter, Universal Music, UPC, Vectra.

Professionals depend on the reliable data, analysis and forecasts in this report when:

• Beginning or expanding operations in the value-added and/or multimedia services sector in Poland
• Developing a successful business strategy for this sector
• Analysing the market and assessing the competition
• Formulating or expanding a portfolio of service offerings in this market
• Conducting business in the mobile and fixed line telephony sectors that involves value-added services.

This publication is an especially useful reference source for:

• Telecom companies, especially those providing mobile telephony services in the Polish market and their executive and marketing teams
• Cable TV providers and value-added services providers
• ICT product and service distributors
• Consultants, research professionals and analysts
• Academic and research institutes
• Telecom and network hardware providers
• Financial services professionals
• Organizations that publicise information on the Polish telecoms industry.

Extract from this report

• The value of the Polish market of value added and multimedia services in 2012 relied on the segment of pay TV. The segment accounted for 68% of the total revenues from value added services.
• Despite the crucial impact of the modem segment, the expansion of the mobile internet market is becoming increasingly influenced by the telephone segment.

I. Methodology 11
II. Executive summary 15
III. Overview of the value-added and multimedia services market in Poland 23
IV. Mobile value-added services market 39
V. Fixed-line value-added services market 119
VI. Mobile internet market 135
VII. Pay television market 151
VIII. List of graphs 187
IX. List of tables 193
X. About PMR 195

To order this report:
Value added and multimedia services in Poland 2013

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