Web Entertainment & Talent Contest Company joins Guard Dog

Guard Dog Inc. (Pink Sheets:GRDO) has recently completed agreements for a merger and acquisition of a Company which has been operating for more than two years. This Internet Company currently has members, revenues and very loyal user base.

With virtually everyone looking for their star to shine, the Company was founded on the notion that there is a wonderful business opportunity capitalizing on this need. Using the best mobile, crowd sourcing decisions, social networking based on common interests, locality and social media technologies, the Company is looking forward, past the crowd. This new and exciting application symbolizes the future of technology in combination with the human desire to be recognized.

In the coming weeks the Company will be releasing additional details on its’ business model, member base, customers and completed revenue deals. The Company’s consumer website can be found here: www.15sof.com. Additional information can be found at: http://15secondsoflife.com.

Previous Guard Dog, Inc. officers and directors are being replaced by a brand new seasoned and successful management team. Most of the management and operational team have been in place since the Company’s inception.

Board Members

The Board of Directors will consist of experienced veterans of commercial software, Internet, social media marketing, entertainment, fund & equity management and Fortune 500 sectors.

John Bonaccorso, CEO, is the developer of the original concept of the two year old Company. John was recently the founder and CEO of The 9thXchange, Inc. Established in 2004, The 9thXchange created the world's first all-inclusive auction and rental platform for digital files. John brings over 20 years of entrepreneurial, management, marketing, sales and start-up experience to 15 Seconds of Fame Corp. He was founder of two venture backed Internet technology companies (including e.Port Networks, who received a groundbreaking partnership with Apple Computer).

Cynthia Francis, is currently the CEO Reality Digital. As a proven leader in enterprise-scale digital media technology and services, Reality Digital provides the building blocks to help businesses build, manage, publish, distribute and monetize video and social media communities on the web. Ms. Francis is a serial entrepreneur with extensive experience building and leading pioneering companies in digital media management and online media technologies. She has served as Chief Operating Officer for the Content Group and Chief Marketing Officer / VP of Business Development for eMotion, Inc., as well held positions at Apple and Eagle River Interactive. She is a well-respected leader in her industry and a frequent speaker at events such as Under the Radar, Digital Hollywood, DPAC, NAB, OMMA and more. Cynthia holds two degrees from the University of California at Berkeley.

David A. Rosenfeld, CPA, has over 20 years experience in corporate strategy and financial operations. As CFO of a venture backed company, Mr. Rosenfeld participated in fund raising activities (both equity and debt) and participated in multiple M&A activities along with the normal finance and accounting functions of business plans, strategic planning, sales & executive compensation plans, contract negotiations (both customer and vendor), and building a financial information infrastructure to support the growth objectives of the company. Prior to this, Mr. Rosenfeld was actively involved in the growth of another technology company from $15MM in revenues to nearly $100MM in revenues. As part of this growth, Mr. Rosenfeld was responsible for the strategic and business planning activities, along with establishing and maintaining the performance metrics utilized by the senior management team to evaluate the company’s performance versus its target. Other key activities included developing profit improvement programs, supporting the development of an initial public offering, and identifying and developing a team of superior financial analysts. Mr. Rosenfeld has been involved in the following industries: Telecommunications, Logistics, Software, Data Services, Simulation and Defense. Mr. Rosenfeld received his Bachelor’s degree from Florida State University and his MBA from the University of Central Florida.

Charlie Wollborg, Social Media Director, is one of the leading minds in disruptive marketing – online and off. As a marketing strategist and creative director, he has helped Fortune 100 clients and start-up challenger brands to do business on the web – most notably, spearheading GM's first online owner loyalty platform, Ford’s first internet car sales program and Guardian's first mobile applications. Charlie is the founding partner of Curve Connect, a social technology and marketing firm in Detroit, the curator of the TEDxDetroit Conference and the developer of Motor City Connect, Michigan's largest social network. He is a sought after keynote speaker on the topics of social media, innovation and branding.

The Company will be reporting additional financial information and additional Board Members shortly.