16.04.2009 13:00:00

Zeppelin Baumaschinen, Europe’s Largest Caterpillar Dealer, Live on Lawson

Lawson Software (Nasdaq: LWSN) today announced that Zeppelin Baumaschinen GmbH (Zeppelin) has completed its implementation of the Lawson M3 enterprise software solution for Equipment Service Management and Rental industries. The company is using the software at 40 sites in Germany. Zeppelin, as a sales and service company, supplies its customers with more than 650 primary products, including large, standard and compact equipment from Caterpillar. The company is the leader in its markets. The equipment is used in mining, road construction, and civil engineering. In addition, the company’s product portfolio includes Hyster lift trucks. The Lawson solution now supports Zeppelin’s full range of dealership activities, including sales, rental, service and maintenance, purchasing, spare parts management, warranty management and finance.

Zeppelin replaced its legacy in-house systems and its SAP financial application, resulting in a reduction in the overall total cost of system ownership. The Lawson solution provides an organization-wide view into Zeppelin’s business operations, helping to bring greater efficiencies in business reporting at all levels of the organization. Ultimately this is helping Zeppelin get ready to reduce order throughput times while giving the company greater confidence in its customer information and its equipment in sales and service.

"We initially chose the Lawson system because of its ability to support the scale and breadth of our business requirements,” said Manfred Schmaderer, CIO for Zeppelin. "Now that we are running live with a solution that is comprehensive and built for the specific needs of our equipment dealership, we have established a foundation of operational excellence at every stage of the equipment and customer lifecycle. The ability to capture critical transactional data will assist us in establishing standards and ongoing performance improvements focusing on our customers, equipment, people and ultimately the financials.”

Zeppelin took a strategic approach to the software implementation, given the size and scope of the project. This involved training employees on the Lawson system and the accompanying business process changes. "Together the Zeppelin and Lawson team members delivered a solution that will help support our business now and well into the foreseeable future,” added Schmaderer. "The consistency and relevant industry knowledge of the Lawson team has been a significant factor in the project’s success.”

"We greatly value the trust the executive team and staff of Zeppelin have placed in Lawson,” said Ron Kubera, general manager, ESM&R Business Unit, Lawson. "Zeppelin’s success is further validation of the value we can provide to customers in equipment service management and rental industries.”

Lawson created a video that details Zeppelin’s move to the Lawson M3 system, viewable via www.lawson.com in English and German language versions.

About Lawson

Lawson Software provides software and service solutions to 4,500 customers in healthcare, manufacturing, distribution, maintenance, public sector and service sector industries across 40 countries. Lawson’s solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

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