AOL and Mark Burnett Productions Partner with The CBS Television Network to Bring GOLD RUSH - The Groundbreaking Online Reality Game - To Life

In a groundbreaking online, offline and on-air partnership, EmmyAward-winners AOL and Mark Burnett announce a unique partnership withCBS, America's #1 television network, to bring the online reality gameGOLD RUSH to life.

GOLD RUSH begins as thirteen armored trucks laden with gold headoff into the darkness, their caches are about to be hidden somewherein America. Twelve of these trucks contain $100,000 in solid gold andthe thirteenth, $1 million dollars in solid gold. Together, over $2million in solid gold is up for grabs.

But this is not a television show; this is a real-life crossplatform media event where each week new clues will be found withinCBS television programs, sponsor commercials, AOL.com(R) web site andother media properties. After identifying and combining the clues,real-life treasure seekers will embark on a race to find the gold,resulting in a national treasure hunt.

"GOLD RUSH is a massive cross platform reality event," says MarkBurnett. "Unlike reality TV shows, where 16 hopefuls can take part towin, GOLD RUSH will allow potentially millions of players to look forthe gold in mediums which are omnipresent, such as the Internet,radio, network television and print magazines. It is a game-changer inthe way that the first Survivor changed the game."

"The combination of the reach of AOL.com, our next-generation freebroadband portal, with CBS, the # 1 TV network, and the talent of MarkBurnett will make GOLD RUSH a landmark interactive event not to bemissed," says Kevin Conroy, Executive Vice President, AOL.

CBS, the exclusive broadcast partner, will work collaborativelywith GOLD RUSH producers to promote the network's new Fall lineup byintegrating aspects of CBS programs and advertising into the game. Atthe same time the companies will work together to develop online,offline and on-air marketing and cross-promotional activities.

"We are thrilled that CBS will be the broadcast home of GOLD RUSH,which is sure to be this season's most innovative integrated marketingevent," said George Schweitzer, President, the CBS Marketing Group."We believe this partnership will excite our viewers while alsoattracting new treasure-seeking players who tune into our fallpremieres, like what they see and come back for more."

GOLD RUSH, available through the free AOL.com portal, will giveplayers the opportunity to find gold treasure. CBS Television will bedeeply integrated into the GOLD RUSH challenges enriching the gameexperience by engaging casual players, pop culture junkies, and trulydevoted treasure seekers through an integrated web of challenges andentertainment.

The hunt for gold begins this Fall on AOL.com. For moreinformation, check out www.aol.com/goldrush and www.goldrush.aol.com.

For free stills, and additional information regarding GOLD RUSH,please log onto www.thenewsmarket.com/aol to make requests.Registration is free to the media.

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company incontent for both primetime television and the internet. MBPrevolutionized television with hits such as Eco-Challenge, Survivor,The Apprentice, The Contender, Rock Star: INXS, Rock Star: Supernovaand its upcoming co-production with Steven Spielberg and DreamWorksTelevision, On The Lot. MBP has also partnered with AOL on the eagerlyanticipated adventure GOLD RUSH, the first-ever unscripted project tobe produced exclusively for the internet. MBP also successfullyreintroduced product placement as an integral part of each of itsshows and has garnered a total of 33 Emmy nominations since 2001. MarkBurnett was listed as the #1 Most Valuable Player by TV Guide and inTime Magazine's Top 100 most influential people in the world today.

About CBS Television Network

The CBS Television Network -- with more than 200 owned andaffiliated stations reaching virtually every television home in theUnited States -- includes CBS Entertainment, CBS News and CBS Sports.The Network is a part of CBS Corporation (NYSE: CBS.A and CBS), a massmedia company with constituent parts that reach back to the beginningsof the broadcast industry, as well as newer businesses that operate onthe leading edge of the media industry.

About AOL LLC

AOL LLC and its subsidiaries operate a leading network of Webbrands and the largest Internet access subscription service in theUnited States. Web brands include the AOL.com(R) website, AIM(R),MapQuest(R) and Netscape(R). AOL offers a range of digital services inthe areas of education, safety and security, communications and music.The company also has operations in Europe and Canada. AOL, which isbased in Dulles, Virginia, is a majority-owned subsidiary of TimeWarner Inc. (NYSE:TWX).