1 Reason Every Investor Should Know About American Express (AXP)

American Express (NYSE: AXP) is one of the oldest companies in the country; it's celebrating its 150th anniversary this year. But you'd never know it from looking at its business. It's current, it's using technology throughout its business, and it's resonating with a young consumer base that should drive higher growth for decades.Image source: Getty Images.One thing that hasn't changed about American Express is its target clientele of affluent consumers. These shoppers have more money to spend than the average shopper, and they're more resilient under pressure. It's an excellent business model for American Express, which takes annual fees for many of its credit cards and rewards spending with attractive perks. The fees pad the bottom line, and the model generates loyalty, as customers renew year after year.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool