15 Words From Starbucks CFO That Could Raise Red Flags for Investors

Starbucks (NASDAQ: SBUX) is in the middle of a significant turnaround effort. The business has been struggling to grow its sales in recent quarters, and that has created worry among investors. The situation has been concerning enough that the company has brought on a new CEO, Brian Niccol, who is looking to get Starbucks back on the right path.While the stock surged earlier this year on news that Niccol was joining the company and leaving Chipotle Mexican Grill to do so, a change in leadership doesn't mean that it's going to be smooth sailing for Starbucks. In fact, there are signs that this could be a considerable challenge, even for Niccol. And you don't have to look much further than the company's recent earnings numbers for evidence of that.While new CEO Niccol is attracting a lot of attention from investors these days, it's what the company's chief financial officer, Rachel Ruggeri, said recently that shouldn't go unnoticed. Ruggeri suggested when discussing the company's latest quarterly results that the company is having some challenges in turning things around. "Despite our heightened investments, we were unable to change the trajectory of our traffic decline."Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool