25.01.2006 17:00:00

2K Sports Announces Torino 2006(TM) - The Official Video Game of the XX Olympic Winter Games Now Available in North America

2K Sports, a publishing label of Take-Two InteractiveSoftware, Inc. (NASDAQ: TTWO), through a unique partnership withInternational Sports Multimedia (ISM), the exclusive licensee of theInternational Olympic Committee (IOC) for interactive entertainmentsoftware, today announced that Torino 2006(TM) - The Official VideoGame of the XX Olympic Winter Games is available now at retail storesacross North America, and will be available at retail stores in Europeon January 27th.

Torino 2006(TM) gives gamers the chance to participate in one ofthe most exciting sporting events of 2006. With a multiplayer mode forup to four players, gamers can compete head-to-head or in turn-basedplay that simulates the global stage of one of the most excitingsporting events in 2006. The XX Olympic Winter Games will take placein Torino, Italy from February 10-26, 2006.

Additional features of Torino 2006(TM) include:

-- 15 different events in eight winter sports disciplines including Skiing, Biathlon, Bobsleigh, Luge and Skating

-- Challenge your skills with three difficulty levels in each discipline

-- Enjoy an intense live atmosphere portrayed authentically with expert commentators, TV camera angles, realistic background sound and sparkling scenes of the Italian wintry landscape

-- Play against friends and family with the exciting multiplayer mode for up to four players

-- Intuitive controls create a fun "pick-up-and-play" capability the whole family can enjoy

"We greatly appreciate the partnership we've had with ISM. Theirguidance from the many years of experience working on officiallylicensed Olympic video games has enabled us to create Torino 2006(TM),a truly exciting and authentic winter sports title," said MatthiasWehner, Marketing Director of 2K Sports.

"We are very pleased to be working with 2K Sports. Theirreputation for creating exciting, successful sports games and theirmarketing expertise will ensure the success of the Official VideoGame," said Raymond Goldsmith, Chairman and Chief Executive Officer ofISM.

Torino 2006(TM) is rated E for Everyone in North America and PEGI3+ in Europe and is now available in North America and Europe for thePC, PlayStation(R)2 computer entertainment system and Xbox(R) videogame and entertainment system from Microsoft.

For more information on Torino 2006(TM) and other 2K Sportstitles, please visit www.2ksports.com.

For downloadable screenshots and assets for the media, pleasevisit our media lounge at:
http://media.2ksports.com/
Username: media
Password: 2k sports

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software,Inc. is an integrated global developer, marketer, distributor andpublisher of interactive entertainment software games and accessoriesfor the PC, PlayStation(R) game console, PlayStation(R)2 computerentertainment system, PSP(TM) (PlayStation(R) Portable) system, theXbox(R) video game and entertainment system from Microsoft, the Xbox360(TM) video game and entertainment system from Microsoft, NintendoGameCube(TM), Nintendo DS(TM) and Game Boy(R) Advance. The Companypublishes and develops products through its wholly owned labelsRockstar Games, 2K Games, 2K Sports and Global Star Software; anddistributes products in North America through its Jack of All Gamessubsidiary. Take-Two also manufactures and markets video gameaccessories in Europe, North America and the Asia Pacific regionthrough its Joytech subsidiary. The Company maintains sales andmarketing offices in Cincinnati, New York, Toronto, London, Paris,Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) andAuckland. Take-Two's common stock is publicly traded on Nasdaq underthe symbol TTWO. For more corporate and product information pleasevisit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property oftheir respective holders.

"PlayStation" and the "PS" Family logo are registered trademarksof Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks ortrademarks of Microsoft Corporation in the United States and/or othercountries.

Safe Harbor Statement under the Private Securities Reform Act of1995: This press release contains forward-looking statements made inreliance upon the safe harbor provisions of Section 27A of theSecurities Act of 1933, as amended, and Section 21E of the SecuritiesExchange Act of 1934, as amended. The statements contained hereinwhich are not historical facts are considered forward-lookingstatements under federal securities laws. Such forward-lookingstatements are based on the beliefs of our management as well asassumptions made by and information currently available to them. TheCompany has no obligation to update such forward-looking statements.Actual results may vary significantly from these forward-lookingstatements based on a variety of factors. These important factors aredescribed in the Company's Form 10-Q for the quarter ending July 31,2005 in the section entitled "Cautionary Statement and Risk Factors."

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