About.com Names Senior Marketing and Editorial Appointments

About.com, one of the 15 most visited Web sites in the U.S., announced that Peter Weingard has joined About.com as vice president, marketing and Susan Hahn as director, community. "Both Peter and Susan bring extensive experience and credentials to About.com that will enable us to better capitalize on our brand by leveraging relationships with existing users and advertisers while developing strategies to target new ones,” said Scott Meyer, president and CEO, About.com. At About.com, Peter Weingard provides the company’s executive team with guidance in marketing strategy and leads brand-building communication initiatives directed at consumers, advertising sales customers, public relations targets and internal audiences. Prior to joining About.com, Mr. Weingard was director of digital marketing solutions for The New York Times. There, he built and managed a multimedia marketing team that, among other projects, created 'Times On Air'™, an original and exclusive in-flight video magazine presented by the JetBlue Card from American Express. He has also held positions at Clear Channel Entertainment, where he was vice president of database marketing, and Iron Street Labs. He has a B.A. in communications from Pace University and an M.A. in marketing from New York University. As director of community at About.com, Susan Hahn is responsible for building user engagement and community across About.com’s more than 600 GuideSites. She brings with her almost twenty years of media industry experience. Most recently, Ms. Hahn was vice president, community & customer support for iVillage. There, she was oversaw community management and programming, and new community product launches, including iVillage’s photo galleries and social network. Ms. Hahn has a B.A. in psychology from UC Davis and an M.A. in sociology from UC Berkeley. About About.com Founded in 1996, About.com is one of the Web’s leading producers of original content. The site’s expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. In March 2005, About.com was acquired by The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com