ADS In Deal With Williams-Sonoma, Buys Existing Co-Brand Credit Card Portfolio

(RTTNews) - Alliance Data Systems Corp. (ADS), a provider of data-driven marketing and loyalty solutions, announced Thursday that its card services business has signed a new multi-year agreement to provide private label and co-brand credit card services for Williams-Sonoma, a member of the Williams-Sonoma, Inc. (WSM) portfolio of brands.

Alliance Data has signed an agreement to acquire the existing Williams-Sonoma co-brand credit card portfolio. The portfolio acquisition is expected to be completed by the end of Q3 2016.

Alliance Data will employ in-store, online and mobile acquisition tools to target highly qualified customers. Williams-Sonoma plans to benefit from Alliance Data's proprietary MyLoyalty App capabilities, which will be customized to provide a brand-immersive experience. This would give Williams-Sonoma shoppers the ability to apply, earn and connect at home or on-the-go.

Alliance Data also manages the credit card programs for Pottery Barn and West Elm.

Alliance Data's Epsilon and Conversant businesses also provide services to Williams-Sonoma and the entire Williams-Sonoma, Inc. portfolio of brands.