Alliance Data Systems Inks Credit Card Deal With Academy Sports + Outdoors

(RTTNews) - Alliance Data Systems Corp. (ADS) announced Tuesday its Columbus, Ohio-based card services business has signed a new multi-year agreement to provide private label credit card services for Academy Sports + Outdoors, a growing sports, outdoor and recreation lifestyle retailer.

Alliance Data will help drive customer loyalty to the Academy brand by launching a private label credit card program informed by customer insights.

The card program will feature a simple application process through Frictionless Mobile Credit by leveraging Alliance Data's digital and mobile expertise.

This innovative, patent-pending capability enables shoppers to apply for the Academy Sports + Outdoors Credit Card in a matter of seconds, anywhere in the store, through a text message and a few keystrokes.

Shoppers who apply at the point of sale will also benefit from Alliance Data's Driver's License Instant Credit capability, which simplifies the application process through the scan of the shopper's driver's license.

In addition, Alliance Data will implement a full suite of data-driven marketing services for the card program to drive brand loyalty and help grow Academy's top-line sales.