Alliance Semiconductor and Nu Horizons Electronics Asia Announce Pan-A

    Business Editors/Technology Writers

    SANTA CLARA, Calif. & SINGAPORE--(BUSINESS WIRE)--April 22, 2005--Alliance Semiconductor (Nasdaq:ALSC), a worldwide leading provider of high performance IC solutions for network and telecom communications, computing, consumer and industrial markets; and Nu Horizons Electronics Asia Pte Ltd, a wholly-owned subsidiary of Nu Horizons Electronics Corp. (Nasdaq:NUHC), a leading distributor of high technology active components; today announced an Asia Pacific distribution partnership agreement. Under the terms of the agreement, Nu Horizons will distribute Alliance's complete product portfolio of analog and mixed signal products, bus connectivity and networking ICs, and high performance and specialty SRAM to countries including: Australia, China, Hong Kong, India, Korea, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand.
    Alliance leverages its expertise in memory design, analog and mixed-signal technologies, and systems solutions to develop leading-edge products for next-generation systems. The company ensures continued long-term capacity by utilizing the most advanced state-of-the-art technologies to provide leading OEMs with electromagnetic interference (EMI) management and timing solutions, PCI-Express, HyperTransport(TM), PCI, PCI-X-based high-speed chip-to-chip interconnect products, and synchronous and fast asynchronous SRAMs.
    "Alliance is excited about our partnership agreement with Nu Horizons' Asia Pacific team," said David Casey, vice president of worldwide sales for Alliance. "Nu Horizons' 'Demand Creation' philosophy, strong technical sales and application engineering teams, along with the expanded Alliance Semiconductor product offerings, will allow us to provide customers with broad portfolio of proven and reliable solutions."
    "Alliance's strong expertise in next-generation solutions provides a synergistic and complimentary addition to our existing product line that will enable us to provide complete connectivity and networking solutions for our customers, further extending our competitive presence within the Asian marketplace," said Vick Aggarwala, president of Nu Horizons Electronics Asia. "We are very excited about our partnership with Alliance Semiconductor and look forward to a successful and prosperous relationship."
    This distribution agreement is effective immediately.

    About Alliance Semiconductor

    Founded in 1985, Alliance is headquartered in Santa Clara, Calif., with design centers in Santa Clara, as well as Hyderabad and Bangalore, India. Alliance's common stock is traded on Nasdaq under the symbol "ALSC" and the company is included in the SP 600 Index. Utilizing advanced process technologies and design expertise, Alliance provides leading OEMs with a board portfolio of complementary technologies, including analog and mix-signal products (clock, timing and power products), chip-to-chip connectivity products, networking controllers, high-performance synchronous memories and synchronous Dual Port Memories. Alliance addresses the complete needs of system developers by leveraging its proprietary advances in Electromagnetic Interference (EMI) reduction, power management and timing technology, PCI-Express, HyperTransport(TM) I/O connectivity and specialized memory solutions for next-generation applications. Further information on Alliance can be found by visiting http://www.alsc.com.

    About Nu Horizons Electronics Asia Pte Ltd.

    Nu Horizons Electronics Asia Pte Ltd. is a wholly-owned subsidiary of Nu Horizons Corp, a global distributor of high technology active components. Headquartered in Singapore, Nu Horizons has sales facilities in 11 regional locations including: Hong Kong, Shanghai and Shenzhen (China); Bangalore, Hyderabad, Mumbai and New Delhi (India); Penang (Malaysia); Singapore; Seoul (South Korea); and Taipei (Taiwan). Additional Information on Nu Horizons Electronics Asia Pte Ltd. and its services is available at http://www.nuhorizons.com.sg/.

    About Nu Horizons Electronics Corp.

    Nu Horizons is a leading global distributor of high technology active components, including analog, clock and timing devices, communications, computer products, discretes, flat panel display solutions, interface, logic, memory, microcontrollers and microprocessors, opto electronics and power, to a wide variety of commercial original equipment manufacturers (OEMs). With sales facilities in thirty-seven locations across North America and Asia, and logistics centers in centralized locations throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product and solutions expertise to its customers. Information on Nu Horizons and its services is available at http://www.nuhorizons.com.

    Except for historical information contained herein, the matters set forth in this news release are forward looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as the level of business and consumer spending for electronic products, the amount of sales of the Company's products, the competitive environment within the electronic component industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts and the financial strength of the Company's customers and suppliers. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission.

--30--MJR/da*

CONTACT: Nu Horizons Electronics Asia Pte Ltd Editorial Contact Vick Aggarwala, +65-6-844-1650 vaggarwala@nuhorizons.com.sg or Alliance Semiconductor Editorial Contact David Casey, 408-855-4970 dcasey@alsc.com

KEYWORD: CALIFORNIA SINGAPORE INTERNATIONAL ASIA PACIFIC INDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS TELECOMMUNICATIONS NETWORKING PRODUCT MARKETING AGREEMENTS SOURCE: Alliance Semiconductor

Copyright Business Wire 2005