16.05.2006 12:00:00
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Alltel Offers Mobile Versions of Spin and VIBE Magazines to Wireless Customers; For a Limited Time Only, a Magazine Subscription is Included in the Price of Each Mobile Purchase
"This is a great value for our music-loving customers," said WadeMcGill, senior vice president of wireless product management forAlltel. "Our customers will love having access to the latest musicnews, record reviews and concert dates from Spin and VIBE as well asopportunities to take part in online forums, polls and contests. And,as a bonus, we're delighted to give our customers the more in-depthcoverage provided by the print magazines."
"M-SPIN" and "M-VIBE" are powered by DIGGIT Entertainment Group.The applications are available for download from the Music Magazinessection of the Axcess Shop on BREW-capable Alltel handsets. Each appprovides mobile users with access to content found in the currentissue of the corresponding magazine.
From the "M-SPIN" main menu, users can access "My Spin," wherethey can interact with other users; "Spin This," where they can viewalbum reviews, the band of the month, and photo galleries, and"Downloads," where they can get SPIN-sanctioned ringtones andgraphics, including one free download per month.
From the "M-VIBE" main menu, users can access "V-Choices," wherethey can find out what VIBE editors listen to; "The Low Down," wherethey can view excerpts from VIBE's coverage of Hip-Hop trends andpersonalities; "Speak Up," where they can interact with other users;"VIBE Extra," where they can read album and book reviews and check outconcert tour calendars, and "Downloads," where they can getVIBE-sanctioned ringtones and graphics, including one free downloadper month.
About VIBE
Founded in 1993 by music legend Quincy Jones, VIBE magazine is thepreeminent brand in urban music and culture. With a guaranteedcirculation of 850,000 readers, VIBE, a monthly, reaches an audienceof more than 8 million. Published by Vibe Ventures LLC, a leadingmusic/lifestyle media company that also publishes VIBE Vixen, VIBE wona National Magazine Award for General Excellence in 2002. The winmarked the first time a magazine with a primarily black readership wonin the General Excellence category. VIBE was once again nominated forGeneral Excellence in 2004.
About Spin
From next big things to innovative icons, Spin, launched in 1985,covers music for life. With a guaranteed circulation of 450,000readers Spin, a monthly, currently reaches an audience of nearly 2million. Spin magazine is published by Spin Media LLC.
About Alltel
Alltel is a customer-focused communications company with more than15 million customers in 36 states and nearly $10 billion in annualrevenues.
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