Alltel Wireless Launches 'My Celebrity Circle' Promotion to Keep Fans Connected to Their Favorite Pro Football Stars

Alltel Wireless (NYSE: AT), America's largest network, todayannounced the launch of its season-long "My Celebrity Circle" programthat gives pro football fans the opportunity to add four of the game'stop wide receivers to their "Circle" of friends. To participate in thepromotion, every Wednesday from Sept. 13 - Dec. 27, 2006, AlltelWireless customers can dial a shortcode access number corresponding totheir favorite player - Arizona Cardinals' Larry Fitzgerald(#LARRY11), Carolina Panthers' Steve Smith (#STEVE89), ClevelandBrowns' Joe Jurevicius (#JOE84) or New Orleans Saints' Joe Horn(#JOE87). The call is free and automatically enters the fan for achance to win prizes, including game tickets, autographed memorabiliaand VIP treatment for themselves and their "Circle" of 10 friends.

In addition, customers who dial the player's access number willalso receive a passcode to unlock that player's exclusive "CircleOnly" website. Each site will include sweepstakes information, updatedplayer content and a weekly "Alltel Audibles" podcast. Fans can listento the podcast from the players' personal website or download thecontent to their Alltel Wireless handsets.

Local radio personalities from each team's flagship stationincluding Deke Bellavia (New Orleans), Ron Wolfey (Arizona), Mark"Munch" Bishop (Cleveland), and Mick Mixon (Carolina) will host theplayers' weekly "Alltel Audibles" podcasts. As part of each podcast,the receivers will recap the previous week's game, preview thefollowing week's opponent, offer a behind-the-scenes glimpse intotheir off-the-gridiron life and answer select mailbag questionssubmitted by fans.

"'My Celebrity Circle' underscores our customer-first philosophyby leveraging our pro football team sponsorships and relationshipswith four of the game's marquee players to reward our valued customersand their 'Circles' of friends," said Frank O'Mara, executive vicepresident, sales and marketing for Alltel Wireless. "With weekly'Alltel Audibles' podcasts, and exclusive lifestyle content on theplayer websites, football fans from all over the country can now stayconnected with their favorite players."

"I'm looking forward to my weekly podcasts and participating inAlltel's 'My Celebrity Circle' program," said Steve Smith. "For thefirst time in my career, I have a chance to communicate directly withPanther fans and answer my fan mail live."

New passcodes and "Alltel Audibles" podcast content from eachplayer will be released to Alltel Wireless customers every Wednesdaythrough Dec. 27. Alltel customers will have exclusive access to thesite's content for 48 hours and may forward the weekly passcode to 10friends. The podcasts will then be released to the general publicthrough RSS feeds each Friday.

Additionally, throughout the season, each player will alsoparticipate in a live text chat, make a special appearance at an areaAlltel Wireless location and host a private party for 10 sweepstakeswinners and their "Circle" of friends. Fans will also have a chance toattend "My Celebrity Circle" Watch Parties at popular sports bars intheir local area.

For more information on "My Celebrity Circle," visit the followingplayer websites:

-- Larry Fitzgerald, Arizona Cardinals - www.alltelcircle.com/11

-- Steve Smith, Carolina Panthers - www.alltelcircle.com/89

-- Joe Jurevicius, Cleveland Browns - www.alltelcircle.com/84

-- Joe Horn, New Orleans Saints - www.alltelcircle.com/87

Alltel is owner and operator of the nation's largest wirelessnetwork and has more than 11 million wireless customers.

Alltel, NYSE: AT

www.alltel.com