28.07.2008 21:12:00
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Barnes Group Inc. Unveils New Company Logo
Barnes Group Inc. (NYSE: B), a leading international aerospace and
industrial components manufacturer and full-service distribution
company, today unveiled a sweeping transformation of its corporate
identity. The new brand design reflects the Company’s
international strength while spotlighting its manufacturing and
distribution excellence.
"Our new logo reflects who we are, the
diversity of markets we service, and the quality work that we do –
key differentiators for us in the marketplace,”
said Greg Milzcik, President and CEO of Barnes Group Inc. "It
also is a symbol of the transformation underway at Barnes Group as we
continue to build on our reputation as The Critical Components People.”
Barnes Group’s strategic business philosophy
seeks to continuously improve operations, embrace globalization, and
enhance quality. All logos in the Barnes Group family will be changing
as a result of this branding measure, including Barnes Aerospace, a
leading provider of manufacturing solutions and comprehensive component
overhaul and repair services for the world's major engine manufacturers,
commercial airlines and the military, and Barnes Distribution, a
full-service distributor of maintenance, repair, operating and
production supplies.
In addition, the logos for the businesses of Barnes Industrial have been
rebranded with the new corporate identity elements while maintaining
their respective market brand identities, such as Heinz Hänggi
based in Switzerland, Seeger-Orbis based in Germany, Strömsholmen
based in Sweden and Associated Spring based in the United States. The
new logo system backs Barnes Group’s already
recognized brand names with the strength of a strong, financially stable
global enterprise – Barnes Group Inc.
Founded in 1857, Barnes Group started as a small Connecticut
manufacturer, and has grown into a global manufacturing and distribution
company with products and services that support a wide range of
applications in transportation, communication, manufacturing and
technology.
About the New Logo
The new logo uses a strong, yet vibrant, blue color with a contrasting
gray to provide an industrial, steel-like quality, representing energy
and control.
The dimensional sphere represents Barnes Group’s
international strength and symbolizes the comprehensive capabilities
that Barnes Group’s businesses provide to
the worldwide market.
The metallic, dimensional "B”
used in the logo sphere is fluid, yet solid and strong, and
illustrates Barnes Group’s ability to adapt
and drive results on a global scale. "B”
is also the Company’s ticker symbol on the
New York Stock Exchange.
A re-branding initiative will occur over the next year among all Barnes
Group businesses with changes to building signage, packaging, customer
bills, business cards, Internet sites and other Company materials.
Visit BGInc.com for more information.
About Barnes Group Inc.
Barnes Group Inc. (NYSE:B) is an international aerospace and industrial
components manufacturer and full-service distribution company focused on
achieving consistent, sustainable, and predictable results. Founded in
1857, Barnes Group consists of three businesses: Barnes Aerospace,
Barnes Distribution, and Barnes Industrial. More than 6,200 dedicated
employees at more than 70 locations worldwide contribute to Barnes Group
Inc.’s success. For more information, visit
BGInc.com.
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Analysen zu Barnes Group Inc.mehr Analysen
Aktien in diesem Artikel
Barnes Group Inc. | 44,00 | -0,45% |
Indizes in diesem Artikel
S&P 600 SmallCap | 935,46 | -0,94% |