BBDO Companies Cap the Caples Awards

NEW YORK, March 9 /PRNewswire/ -- BBDO Companies, including its Proximity Worldwide network, were the most awarded agencies at the 29th Annual John Caples International Awards Competition celebrating creative excellence in direct and interactive marketing. BBDO companies won a total of 26 awards, nearly four times more than its closest competitor.

This marks the third year in a row that BBDO companies have dominated the Caples Awards and follows closely the announcement of the winners of this year's Won Report, which analyzes the world's top agencies and agency groups in terms of the quantity and quality of awards won throughout the year in direct and interactive marketing. BBDO companies topped the 2007 Won Report for the fourth year in a row and CP Proximity in Spain was the single most- awarded direct agency in the world.

In all, nine different BBDO companies from six different countries contributed to the network's Caples success receiving six first place awards, thirteen second place and seven third place trophies. The award-winning agencies included: CP Proximity, Spain; Proximity London; AIM Proximity, New Zealand; Proximity#ttp, South Africa; Clemenger Proximity, Australia; Proximity Prague; Craik Jones in London; Net#work BBDO, South Africa; and Clemenger BBDO Direct in Wellington, NZ (see details below).

"This is superb recognition," said Mat Mildenhall, COO of Proximity for Europe, Asia and Latin America. "The Caples are all about delivering innovative creative solutions to help our clients build bonds with their consumers. For so many Proximity agencies from across a range of countries and continents to deliver these award-winning results for our clients, absolutely reinforces our position as a worldwide leader."

Added Andrew Robertson, President and CEO, BBDO Worldwide, "We are about the work, delivering the most compelling commercial content, in every form, day-by-day, job-by-job, client-by-client, office-by-office. It's exciting to see us doing so well in the worlds of direct and interactive marketing like this. We want to win the Gunn again. We want to win The Won again. And we certainly are off to a great start with this performance at The Caples."

About Proximity Worldwide

Proximity is a world full of communication insights, ideas and breathtaking creative work. Insights, ideas and creative work that are developed by many of the most talented communications and marketing people from around the world. People from 50 countries who share the same ambition: to develop breakthrough behaviour changing ideas for their clients. The Proximity network is part of the BBDO Worldwide global agency network.

About BBDO Worldwide

BBDO Worldwide has 287 offices in 77 countries. Its professional ambition is captured in the agency's mantra, "The Work. The Work. The Work." In 2006, BBDO was the winner of The Gunn Report as the most awarded agency network in the world, and the Won Report, as the most awarded agency network in direct and interactive. BBDO also won the most Lions at Cannes. BBDO does work for many of the world's best known companies, including Bayer AG, DaimlerChrysler, FedEx, GE, Mars Inc., Motorola, PepsiCo, Procter and Gamble and The Wm. Wrigley Jr. Company.

BBDO is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.