Benefit Cosmetics Chooses End-to-End E-Commerce and Phone Order Solutions from Amazon Services for United States and United Kingdom

Amazon Services, Amazon Services Europe, and Benefit Cosmeticstoday announced that Benefit Cosmetics has chosen the Amazon ServicesEnterprise Solution to develop and support new Benefit Cosmeticsonline and phone order offerings for the United States and UnitedKingdom. A subsidiary of leading luxury group LVMH Moet Hennessy LouisVuitton, Benefit Cosmetics is one of the fastest-growing cosmeticscompanies in the United States and is rapidly expanding itsinternational presence. Under the multiyear agreement, Amazon Servicesand Amazon Services Europe will provide phone order processing and anend-to-end e-commerce solution for Benefit Cosmetics U.S. and U.K. Websites, including design and usability, technology platform, orderfulfillment, and customer service for orders placed online. Both Websites and phone order services are scheduled to launch later thisyear.

"Enhancing the presence of Benefit Cosmetics on the Web is animportant part of our aggressive growth strategy both nationally andinternationally, which is why we chose an e-commerce solution providerwith the breadth of experience and capability of Amazon Services,"said Benefit Cosmetics General Manager of E-Commerce Neil Kjeldsen."We can focus on creating great products and store experiences for ourcustomers while Amazon ensures the shopping experience for ourcustomers who shop online is equally compelling."

Amazon Services and Amazon Services Europe will provide BenefitCosmetics with an end-to-end e-commerce solution that includes Amazontechnology and e-commerce expertise. Amazon shopping technology suchas one-step checkout, Search and Navigation, Personalization, Orderingand Payments, Wish Lists, and Recommendations will be available toBenefit Cosmetics online customers, and order fulfillment and customerservice will be operated by Amazon's global network of fulfillment andcustomer service centers.

"We are pleased that Benefit Cosmetics chose Amazon Services todevelop and support new end-to-end phone order processing and onlineofferings for their customers in the U.S. and U.K.," said AmazonServices Enterprise Solutions Vice President Wes Herman. "Through thispartnership we believe we can build an online experience that helpsBenefit Cosmetics reach even more customers with its unique anddynamic brand and products."

About Benefit Cosmetics

Benefit Cosmetics (www.benefitcosmetics.com), a division of LVMH,is a major force in the beauty industry. The company has swept theworld with one-of-a-kind cosmetics and skin care products, and Benefitgoods are cult favorites of celebrities around the world. Viewed as atrend-setting line, it is often imitated but never duplicated by itscompetitors. Today, Benefit is the fastest growing luxury cosmeticbrand in the U.S. with more than 600 counters in ten countries and 5free-standing boutiques in California.

About Amazon Services

Amazon Services is a subsidiary of Amazon.com, Inc. (Nasdaq:AMZN)that offers the technical platform, operational capabilities andonline retailing expertise that power Amazon.com to other retailers.The company's Amazon Enterprise Solution currently powers the onlineofferings of world-class brands such as Target Stores, The BombayCompany, National Basketball Association, Bebe Stores and otherleading retail sites.

About Amazon Services Europe

Amazon.com's Luxembourg-based subsidiary, Amazon Services Europe,provides world-class service to retailers and their customers througha suite of innovative service offerings from discovery throughdelivery. This includes technology, hosting, customer service,direct-to-consumer fulfillment, and transportation solutions that aretailored to support and enhance their brand and customer experience.

Forward-Looking Statement This announcement containsforward-looking statements within the meaning of Section 27A of theSecurities Act of 1933 and Section 21E of the Securities Exchange Actof 1934. Actual results may differ significantly from management'sexpectations. These forward-looking statements involve risks anduncertainties that include, among others, risks related tocompetition, management of growth, potential fluctuations in operatingresults, international expansion, outcomes of legal proceedings andclaims, fulfillment center optimization, seasonality, commercialagreements, acquisitions and strategic transactions, foreign exchangerates, system interruption, significant amount of indebtedness,inventory, limited operating history, government regulation andtaxation, payments, fraud, consumer trends, and new business areas.More information about factors that potentially could affectAmazon.com's financial results is included in Amazon.com's filingswith the Securities and Exchange Commission, including its AnnualReport on Form 10-K for the year ended December 31, 2005, and allsubsequent filings.