Callaway Golf's New OptiFit Driver System Redefines the Custom Fitting Experience

Callaway Golf Company (NYSE: ELY) today introduced theCallaway Golf(R) OptiFit(TM) Driver System, a revolutionary customfitting system that will free golfers to experiment with a hugevariety of clubhead-shaft combinations to find the driver that fitstheir personal specifications. The OptiFit Driver System has nearly300 clubhead-shaft combinations to choose from -- meaning thatready-to-play shafts can be locked into clubheads within seconds sogolfers at green grass and retail golf stores can pick and choose froman array of drivers that replicate the look, feel and performance ofproduction clubs.

The OptiFit Driver System equips retailers and pros with acompact, hi-tech fitting tool that can quickly identify the preciseclubhead-shaft combination for each golfer's individual swing. Asignificant leap forward in custom driver fitting, the OptiFit DriverSystem will dramatically improve the process whereby consumers selecta new driver.

Each OptiFit Driver System comes with 13 Big Bertha(R) Fusion(R)FT-3(TM) Driver heads and 23 separate shafts from the most-respectedand most sought-after shaft manufacturers in the marketplace,including Aldila(R), Fujikura(R), Graphite Design(TM), Grafalloy(R),UST(R) and Mitsubishi Rayon. Driver heads for the new X460 Driver willbe added to all OptiFit Driver Systems as they become available,increasing the number of head-shaft combinations to more than 700.

The heads and shafts can be mixed and matched, with each shaftquickly and easily inserted into the clubhead and locked into placewith a proprietary torque wrench customized for Callaway Golf and aprecision screw designed to securely attach the head to the shaft. Theresulting 299 different head and shaft combinations ofproduction-quality clubs help a club-fitting professional zero-in onand match the needs of virtually any golfer.

"At Callaway Golf we are obsessive about creating technology thatcan help every golfer become a better golfer," said George Fellows,President and CEO of Callaway Golf. "The OptiFit Driver System is justthat. Before OptiFit, only touring pros could test multiple head-shaftcombinations to find the right driver. Now that option is available toevery golfer, and we believe they will be astonished when they seewhat a difference it makes to have a driver that truly matches theirown unique swing."

The production-quality of the drivers assembled by the OptiFitDriver System distinguishes it from other attempts at interchangeableshaft systems. At the PGA Merchandise Show in Orlando last month,industry representatives and PGA Professionals who saw it for thefirst time were amazed at its efficiency, precision and reliability.

"The OptiFit Driver System results in a golf club that isessentially indistinguishable from the actual driver a consumer willput in play," said Alan Hocknell, Vice President of Innovation andAdvanced Design, who helped develop the system for Callaway Golf. "Theswing weight and center of gravity location are basically identical tothe finished production club with no discernible difference in termsof playability, feel and performance."

Among the other unique aspects of the OptiFit Driver System is theproprietary keyed assembly mechanism that renders foolproof theswitching of clubheads and shafts. Aligning the shaft is quick andeasy and an ergonomic torque wrench designed for Callaway Golf ensures"no-doubt" assembly by signaling with a loud "click" that the shaft isproperly locked into place.

The OptiFit Driver System is expected to be available at selectgreen grass and off-course retailers in April.

Through an unwavering commitment to innovation, Callaway Golfcreates products and services designed to make every golfer a bettergolfer. Callaway Golf Company manufactures and sells golf clubs andgolf balls, and sells golf accessories, under the Callaway Golf(R),Top-Flite(R), Odyssey(R) and Ben Hogan(R) brands. For more informationvisit www.callawaygolf.com