Cegedim Relationship Management Partners with Aktana to Empower Commercial Teams with an Out-of-the-Box and Intuitive Decision Support Engine via Mobile Intelligence CRM

Cegedim Relationship Management today announced that it has entered into a strategic partnership with Aktana, a pioneer in decision support for global life science sales teams, to complement Cegedim's Mobile Intelligence Customer Relationship Management (CRM) solution. To better empower Life Sciences commercial teams through Cegedim's end-to-end CRM platform, Aktana provides Mobile Intelligence customers with real-time, in-context, and in-workflow decision-making support that is shown to boost a sales representative's performance.

Decision-Making Insights + CRM Available On-the-Go for Commercial Teams
Today’s environment requires that commercial teams leverage more data and anticipate more frequent changes in strategy, all to deliver upon higher expectations. The methods that companies currently employ to help elevate performance—targeted emails, trend reports, trainings—have proved largely ineffective. Companies are looking for better ways to utilize the existing wealth of complex data to boost commercial teams’ success.

Aktana’s Decision Support Engine, now integrated with Mobile Intelligence, helps commercial team users quickly make better, data-driven decisions on which prospects to call, when and where to call them, which channels to employ, what products to position, and which messages to emphasize. With an intuitive dashboard, Aktana’s solution enables customers to easily configure each team’s strategy and establish rules as to when data is important enough to take action. Additionally, real-time insights and suggested actions are pushed to commercial team members—directly through Mobile Intelligence—to significantly elevate their individual performance while on the go.

"To truly improve sales results with a decision-support tool, reps must embrace the solution and know the unknown. They only do this when that solution adds value and fits within the field organization's workflow seamlessly," said Derek Choy, Co-Founder and Vice President of Product at Aktana. "By partnering with Cegedim, we're able to enhance the entire sales process from strategy mapping to on-the-ground daily decisions, and deliver it through a platform the customer already knows, uses daily, and trusts."

"Aktana delivers a proven market-leading analytics solution that’s changing the lives of commercial users and increasing their productivity and efficiency,” said Laurent Labrune, Chief Executive Officer, Cegedim Relationship Management. "As data insights become increasingly important to interactions with healthcare professionals, Aktana’s Decision Support Engine helps commercial teams to take the next best action faster—enabling enterprises to better realize their business goals directly from Mobile Intelligence.”