Celebrate Summer Fun with National S’mores Day on August 10

National S’mores Day is August 10 and The Hershey Company and Kraft Foods have partnered to help families and friends create lasting memories on this delicious summer holiday. S’mores have been a centerpiece of summertime since the recipe was first published in the Girl Scouts handbook in 1927. The classic treat is fun to make and offers families and friends an activity they can enjoy together. Making new memories is easy with the help of S’mores made with Hershey^®’s Milk Chocolate bars, crispy Honey Maid^® Graham Crackers and toasted Kraft Jet-Puffed^® Marshmallows.

"National S’mores Day gives us yet another reason to gather family and friends to enjoy the perfect combination of pure milk chocolate, crisp graham crackers and gooey marshmallows,” said Linda Stahl of Hershey®’s Kitchens. "I can’t think of a better way to spend the last days of summer than by creating lasting memories while enjoying America’s favorite summertime treat.”

The Many Ways to Enjoy S’mores

Hershey’s Kitchens and Kraft Foods are helping families celebrate National S’mores Day with the following tips for the many ways to enjoy S’mores:

• Microwave 'em – You can make S’mores, in seconds, right in your microwave. It’s easy; just top each of four graham squares with one chocolate piece and one marshmallow. Place on a microwaveable plate and microwave on HIGH 7 to 10 seconds or until marshmallows puff and chocolate begins to melt. Carefully remove plate from microwave and then cover the S’mores with remaining graham cracker square.
• Fire up the Fire Pit – Can’t get out to a campground this National S’mores Day? No problem! Make an impromptu campfire setting at home over your backyard fire pit. You can even use real sticks to roast your marshmallows to make yourself feel like you’re immersed in the great outdoors.
• Sweet Grilled S’mores –Mix it up this year by making S’mores on the grill. Build the S’mores ahead of time then wrap in aluminum foil. Place the wrapped S’mores on the grill and cook 1 to 2 minutes over a medium-hot grill on each side or until the marshmallow is gooey and the chocolate is slightly melted between the graham crackers.
• Classic Campfire – Everyone loves classic campfire S’mores. If you’re looking for a reason to get together with family and friends before the cold weather returns, plan a camping trip to commemorate National S’mores Day and make the timeless treat the center of your fun. Start by placing half of a chocolate piece on top of half of a graham square. Then, lightly toast a marshmallow over the campfire and place it on top of the chocolate. Finally, top the toasted marshmallow with the remaining graham square half and press together.

S’mores Smiles

From now until September 7, 2010, families and friends can visit www.smoressmiles.com to create more S’mores and more smiles, and for their chance to win one of more than 1,000 family fun prizes including fire pits, indoor S’mores kits, backyard game sets and much more. No purchase necessary. Visit www.smoressmiles.com for official rules, S’mores recipes and tips.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey’s Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark and Hershey’s Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey’s largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey’s success. Please visit us at www.hersheys.com.

About Kraft Foods Inc.

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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