Checks Unlimited(R) Signs Long-term Licensing Agreement with Warner Bros. Consumer Products

Checks Unlimited® secured a long-term licensing agreement with Warner Bros. Consumer Products to bring classic cartoons and new characters to its personal check customers. Under the agreement, Direct Checks Unlimited®, LLC, a subsidiary of Deluxe Corporation (NYSE:DLX), will be the exclusive direct-to-consumer outlet for personal checks with designs, including Looney Tunes favorites like Tweety and Bugs Bunny; Speed Racer; DC Comics Super Heroes such as Superman and Batman; scenes from classic films including The Wizard of Oz and Gone with the Wind, and Hanna-Barbera classics such as Scooby-Doo, The Jetsons and The Flintstones. "We love the spirit and energy Warner Bros. characters represent and are happy to be able to share the designs with our direct check customers,” said Lynn Koldenhoven, vice president, Direct Checks. "It’s another way for us to demonstrate our dedication to the personal check market and deliver on our long-term leadership in the category.” The expanded roster of check designs will begin appearing in scheduled advertising in January 2008. Checks Unlimited® will feature these exclusive designs in direct market advertisements that reach more than 44 million people weekly. "We are delighted to share our portfolio of classic properties with the customers of Checks Unlimited®,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "Personalized checks are a great way for fans to express themselves through the display of their favorite characters.” For additional information, customers can visit our Web site at checksunlimited.com or call 1-800-749-4132. About Direct Checks Direct Checks is the nation’s leading direct-to-consumer check supplier, selling under the Checks Unlimited®, Designer® Checks, and Checks.com brand names. Direct Checks sells personal checks, a complete line of business checks, check-related products and accessory products using direct-response marketing and the Internet. Direct Checks headquarters are in Colorado Springs, Colo. About Deluxe Financial Services Deluxe Financial Services is a business unit of Deluxe Corporation (NYSE:DLX). Building on the company's history as a leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding client experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at www.deluxe.com. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. About Warner Bros. Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retailing merchandizing or organizations in the world. DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics. LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. THE FLINTSTONES, THE JETSONS, SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera. SPEED RACER: © Warner Bros. Entertainment Inc. THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. GONE WITH THE WIND, its characters and elements are trademarks of Turner Entertainment Co. & The Stephens Mitchell Trusts. © Turner Entertainment Co. (s07)