Comverse Fun DialTM Ringback Tone Service Is Music to the Ears of AMC and Its Subscribers in Albania

Comverse, the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Albanian Mobile Communications (AMC), Albania’s largest mobile phone operator and part of the Cosmote group (NYSE: OTE), has expanded its Comverse Fun Dial^TM ringback tone capacity as a result of quick and widespread service take up. Locally branded "Fun Tunes”, the service was deployed by AMC in conjunction with Comverse and Innova SA, Comverse’s sales & marketing partner, which helps operators to identify and implement solutions that integrate communication and IT Services to business needs.

"Fun Tunes proved an almost instant success with our users,” said George Papadakis, AMC Marketing and P&S Manager. "The rapid market penetration is a result of the strong product, the attractive user interface, and the intensive work of the consumer marketing team: seminars, best-practice workshops and more. Being the first and only operator in our country to offer ringback tone service underscores our customer-centric focus, our dedication to innovation and quality, and helps to sustain our edge as the market leader, constantly enhancing and upgrading our service portfolio for our customers.”

Comverse Fun Dial ringback tones enable users to replace the standard ringing tones that callers normally hear with personalized music and other content. This feature-rich offering makes it possible to select different content for different callers. The Innova Group, a partner to the solution, helps clients like AMC to attain business goals with cost-effective, revenue-generating, and future-proof solutions like Comverse Fun Dial that strengthen core competencies and increase competitiveness and prosperity.

"Fun Dial’s achievement in Albania mirrors its many market successes around the world,” said Comverse Products Group President Dror Bin. "By fully sharing with operators the vast expertise we have gained over the years as a global ringback tone market leader, we help to increase the success of the service. This approach is part of the reason that so many of our customers, with AMC as a good example, have warm long-term relationships with us and use so many of our solutions to improve the user experience, boost customer loyalty and generate new revenues.”

About Fun Dial

The Comverse Fun Dial family also includes: Fun Broker, which opens the ringback tone service to third-party (off-deck) content providers, Fun Ad, which enables operators to use ringback tones as an advertising channel creating new revenue streams, Fun Greeting, which allows users to enrich standard voicemail with music, humor and celebrity greetings and Fun Video, which enables callers to view a video clip while waiting for a video call to be answered. These innovative products enable operators to leverage investments in Fun Dial™ to further enhance the user experience and create new revenue streams.

About Albanian Mobile Communications (AMC)

Albanian Mobile Communications (AMC) is Albania’s first and largest mobile phone operator, with more than a million subscribers. Part of Cosmote group operating in five countries of South Eastern Europe, AMC is guided by substantial customer–centric philosophy, a competitive pricing policy, and advanced user-friendly services.

About Comverse

Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, prepaid, postpaid and converged billing, mobile advertising and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company's product portfolio facilitates personalized lifestyles in an evolving connected world and is based on the InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

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