Comverse SMSC Router Network Ramps Up Capacity for India Telecom Giant Bharti Airtel

Comverse, the world's leading supplier of software and systems enabling network-based billing and value-added messaging and content services, today announced that India’s largest cellular provider, Bharti Airtel, has deployed a Comverse SMS Router network to optimize network performance, handle rapidly growing SMS text messaging traffic, and enable introduction of new and advanced SMS-related services.

"Comverse SMS Router enables Bharti to significantly increase SMS capacity and improve service availability," said Shayam Mardikar, general manager VAS at Bharti Airtel (BSE: BRTI.BO), a leading and rapidly growing operator with more than 80 million subscribers. "This innovative and pioneering solution makes more efficient use of our existing SMS infrastructure to provide a higher quality of service to our customers. Also important, it gives us ample capacity and flexibility to address future needs. In terms of features, customization to our unique requirements, and ability to meet a challenging timeline and project scope, Comverse’s solution is in a class of its own.”

This successful deployment marks a significant expansion of Comverse’s SMS profile in Airtel, which first installed Comverse SMSCs in 2006. In terms of capacity (19,800 service delivery attempts per second) and magnitude (deployed throughout India), this SMS Router network is among the world’s largest ever deployed and can handle the most extreme peak demands, including 300 million SMS messages during a recent national holiday.

"This very exciting and rapidly growing mobile market requires new and innovative solutions to cope with extraordinarily high volumes of SMS traffic,” said Urban Gillström, Group President, Comverse Global Sales. "It is a pleasure to work together with Airtel, India's largest cellular service provider, to bring to life new concepts and solutions that improve SMS efficiency and provide infrastructure for mobile voting, push content, and other attractive new SMS services. We are confident that the SMS Router that has redefined the SMS architecture in India has a major role to play in the mobile world in general. We are proud to again prove our ability to lead this revolution with our broad range of messaging products.”

About Bharti Airtel

Bharti Airtel Limited, a group company of Bharti Enterprises, is India's leading integrated telecom services provider with an aggregate of around 82.6 million customers as of end of October 2008, consisting of 80.19 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 95 cities, DTH services and is foraying into the IPTV segment. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. For more information, visit www.bhartiairtel.in/.

About Comverse

Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, prepaid, postpaid and converged billing, mobile advertising and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company's product portfolio facilitates personalized lifestyles in an evolving connected world and is based on the InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

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