DoubleClick and Narragansett Technologies Partner to Offer Online Surv

    Business Editors/Technology Editors

    NEW YORK--(BUSINESS WIRE)--Feb. 4, 2005--Narragansett Technologies' SensorPro product to enhance DoubleClick's current DARTMail offering. DoubleClick Inc. (NASDAQ:DCLK) (www.doubleclick.net), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced a strategic alliance with Narragansett Technologies, a provider of online marketing software solutions.
    "More and more customers are requesting survey functionality and we look forward to partnering with Narragansett to provide these solutions to our customer base," said Eric Kirby, VP and GM Strategic Services, DoubleClick Inc.
    DoubleClick will extend its DARTMail marketing solution with SensorPro, Narragansett Technologies' email and web-based survey application. With SensorPro, online survey results are available in real time to help focus your marketing program or gain insights on your customer's preferences. By using SensorPro with DoubleClick's email marketing solution, companies can react to customer responses decisively and immediately. The integration provides companies with revenue enhancing results and functionality:

    - Full survey results with cross-tabulation and comparison between
    surveys in real-time

    - Emails opened, impressions, click through rates, bounce-back
    rates, opt-outs

    - Deploy the survey in the body of an email, on a website or on a
    dynamic microsite

    - Build surveys based on search engine knowledge base for better
    targeted advertising

    - Segment audience based on survey responses to send out even more
    targeted online communications.

    - Obtain customer, partner or employee satisfaction levels,
    product or service evaluations, web site assessments and
    segmentation/content analysis.

    - Proven response rates to email surveys of between 25% and 50%
    achieved by existing deployments.

    "A comprehensive survey tool such as SensorPro, in conjunction with DoubleClick's email marketing software, provides companies with a better insight into the people that matter most to their business -Customers-" said Tony Frattaroli, CEO of Narragansett Technologies. "Understanding customer opinion and behavior is a key factor in any company's success."
    ABOUT NARRAGANSETT TECHNOLOGIES: Narragansett Technologies is a leading provider of online marketing software solutions including SpinnakerPro, an email marketing application and SensorPro, a web and email-based survey application, to a global customer base such as ATI, Konica Minolta, Kyocera, Thomson and the Leading Hotels of the World Group. The product won the TMC 2003 Customer Interaction Award. Powerful and scalable, this marketing technology platform enables improved deliverability, relevance and responsiveness of online communications and campaigns. Built from the ground up on the Microsoft .NET platform, utilizing C# and Web Services technologies, the products can be licensed or deployed as an ASP.
    The products are distributed worldwide and under OEM agreement by Epicor Scala (NASDAQ:EPIC)(www.epicor.com) and DoubleClick Inc (NASDAQ:DCLK) (www.doubleclick.net).
    ABOUT DOUBLECLICK: DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management - - help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 23 offices around the world.

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CONTACT: Narragansett Technologies Rebecca Walsh, +353 61 234500 rebecca@narragansett.ie www.narragansett.ie or DoubleClick Inc. Jenny Connorton, 212-381-5183 jconnorton@doubleclick.net www.doubleclick.net

KEYWORD: NEW YORK INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE NETWORKING INTERNET E-COMMERCE PRODUCT MARKETING AGREEMENTS SOURCE: Narragansett Technologies

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