29.03.2006 20:39:00
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Doubletree(R) Salutes Top Hotels for Excellence in Hotel Performance During 2005
"Whether it is surprising a guest with a simple, helpful gestureor creating a wide-reaching program that brings together members ofour community with team members at our hotels, we are truly proud ofthe multitude of resources and talents our Doubletree hotel teammembers provide each and every day," said Dave Horton, senior vicepresident -- brand management for Doubletree. "We are proud to presentthe Doubletree Hotel Performance Awards Program to acknowledge thosehotels and individuals that have embraced a daily commitment todeliver an outstanding hotel experience as well as make a differencein the lives of others."
Finalists for the Connie Awards and Doubletree Pride Awards weredetermined by two key components of the Doubletree Balanced Scorecardrating system: a Brand Consistency Index (a measurement of PhysicalCondition, Cleanliness, and compliance with Brand Standards) and GuestLoyalty Scores (a combination of three scores from the DoubletreeSatisfaction and Loyalty Tracking Report).
CONNIE AWARDS
Named in honor of company founder Conrad Hilton, two hotels tiedfor the first time in brand history, as the top-performing hotels inthe Doubletree brand with the highest overall hotel performancescores:
-- Doubletree Guest Suites Naples, Florida
-- Doubletree Hotel Bay City, Michigan
DOUBLETREE PRIDE AWARDS
The brand also was proud to present its Doubletree Pride Awards.These awards are presented to the top ten hotels across all brandproduct lines.
-- Doubletree Guest Suites Phoenix - Gateway Center, Arizona
-- Doubletree Hotel Durango, Colorado
-- Doubletree Guest Suites Naples, Florida
-- Doubletree Hotel Chicago/Alsip, Illinois
-- Doubletree Hotel Bay City, Michigan
-- Doubletree Hotel Missoula/Edgewater, Montana
-- Doubletree Guest Suites Mt. Laurel, New Jersey
-- Doubletree Hotel Biltmore/Asheville, North Carolina
-- Doubletree Guest Suites Cincinnati/Sharonville, Ohio
-- Hotel Roanoke & Conference Center, Virginia
DOUBLETREE CONTINUOUS IMPROVEMENT AWARDS
For the first year, Doubletree introduced two new awards thatcelebrated marked year-over-year improvements in product quality andRevPAR Index (market share) scores.
-- Most Improved Quality Award - Doubletree Guest Cincinnati/Sharonville, Ohio
-- Most Improved Market Share Award - Doubletree Hotel Murfreesboro, Tennessee
DOUBLETREE 2005 CARE CUP - Doubletree Guest Suites Phoenix - Gateway Center, Arizona
The Doubletree 2005 CARE Cup, one of the most prestigious hotelperformance awards presented by the brand, was proudly presented tothe Doubletree Guest Suites Phoenix - Gateway Center. This hoteldemonstrated consistent and exceptional performance on:
-- Quarterly summary reports (CARE Packets) presented by hotels for each of the four qualifying quarters of 2005, which illustrates how hotel team members care about their guests, their team members and their local community.
-- The full-service hotel also scored consistently in the top 10% of the Doubletree Brand Promise Index -- a measurement of the Doubletree delivery of CARE Values to hotel guests.
DOUBLETREE CRYSTAL COOKIE AWARDS
Doubletree Crystal Cookie Awards celebrate those hotels thatdemonstrate an extraordinary commitment to embracing the brand's CAREculture and share that commitment with their local community, theirguests and their fellow team members.
-- 2005 Community CARE Award -- Doubletree Hotel Bay City, Michigan
In March 2005, Mary Martinez -- a single mother of 10 and employeeat the Doubletree Hotel Bay City -- was running out of options onwhere to live, after her house had been condemned for quality issues.That's when Wendy Row, Martinez's boss took over.
Row rallied the employees of her hotel and they truly celebratedthe power of CARE. Team members spent countless hours tearing down andputting up drywall, installing new bathroom and kitchen fixtures,building new front steps on the house and so much more. The hotel teamalso rallied outside contractors and home improvement businesses inthe community to assist and donate both time and product to make therepairs necessary to bring her home.
The end result -- Martinez was able to make the repairs necessaryto return to her home with her family.
-- 2005 Community CARE Award -- Doubletree Hotel New Orleans, Louisiana
In August 2005, one of the most devastating hurricanes in U.S.history slammed into the Louisiana Gulf Coast. Under the leadership ofgeneral manager Pat Shimon, nearly 50 employees at the DoubletreeHotel New Orleans courageously endured days and weeks of a limitedsupport infrastructure of power, water, food and communications. Theteam ensured that hotel guests who stayed through Hurricane Katrinawere provided with the best of comfort and care, until suitabletransportation was arranged for them to leave the city.
More than 80% of the hotel's employees suffered significant damageto their own homes. As recovery efforts continue for themselves andtheir neighborhoods months later, the hotel team at the DoubletreeHotel New Orleans continues to provide an unparalleled level ofservice to thousands of volunteers and administrators from relieforganizations around the world who stay at the hotel.
-- Teaching Kids to CARE(R) Spring Initiative Award - Doubletree Hotel Crystal City/National Airport, Virginia
Doubletree has enjoyed a successful relationship with the NationalArbor Day Foundation(R) during the past two years. As part of thebrand's educational initiative with adopted schools and youthorganizations across the country, the Doubletree Teaching Kids to CAREprogram has planted 25,000 new trees to help re-green America and saveour earth and its vital resources.
When it came to the brand's tree-planting adventure last Spring,there was one hotel that really took Teaching Kids to CARE to a wholenew level. Delia Ramis and Lorna Rivera at the Doubletree HotelCrystal City/National Airport decided to adopt students at KendallDemonstration Elementary School at the National Deaf Education Centerin Arlington, Virginia
Ramis and Rivera felt that the tree-planting endeavors were sointeractive that the students at Kendall Elementary could benefit fromand enjoy such an incredible lesson. They worked with educators at theschool to develop their own specially designed lesson plan for thestudents and even learned sign language to communicate with the kids.The end result was an inspirational lesson for both adults and kidsalike that they would not soon forget.
-- Teaching Kids to CARE Fall Initiative Award -- Doubletree Metropolitan Hotel, New York City
Hurricanes Katrina, Rita and Wilma caused devastating effects toseveral communities throughout the Southeast United States during theFall of 2005. Doubletree hotels rose to the occasion to teachthousands of children of America once again about the power ofcommunity service by holding Community Cookie Fundraisers with theiradopted schools and youth organizations to benefit the American RedCross(R) Disaster Relief Fund.
The Doubletree Metropolitan Hotel decided to rise to the occasionby holding a "Doubletree Double Hurricane Fundraiser" with two schoolsin the New York Metropolitan Area which led to a $6,000 donation tothe American Red Cross.
Conference Backgrounder
Themed "Heroes of the Brand Promise," the Doubletree HotelsGeneral Managers Conference offered opportunities for general managersand corporate team members to learn, network and build relationshipsthrough brand-specific meetings, interactive workshops, guest speakersand award presentations.
About Doubletree
With a growing collection of contemporary, upscale accommodationsin more than 160 gateway cities, metropolitan areas and vacationdestinations throughout the U.S., Canada and Latin America, DoubletreeHotels, Guest Suites, Resorts and Clubs are distinctively designedproperties that provide true comfort to today's business and leisuretravelers. From the millions of delighted hotel guests who arewelcomed with the brand's legendary, warm chocolate chip cookies atcheck-in, to the luxurious Sweet Dreams(R) by Doubletree sleepexperience, to the advantages of the award-winning Hilton HHonors(R)guest reward program, each Doubletree guest receives a satisfying staywherever their travels take them. For further information or to makereservations for any Doubletree hotel, visit our consumer website atwww.doubletree.com or call l-800-222-TREE in the U.S. and Canada.
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