Down 69%, Nike Is a Brilliant Stock to Buy Only if You Believe 1 Thing

Nike (NYSE: NKE) needs no introduction. The global sportswear icon has been leading the industry for decades. It's a well-known consumer brand that has a presence virtually all over the world. People have recognized the business as having strength in product innovation and marketing.But these strengths haven't prevented the consumer discretionary stock from tanking. As of this writing (April 12), it trades 69% below its record high. Nike's winning culture has been replaced by a losing track record due to ongoing challenges.It's still hard to ignore the current dip, which might present a rare buying opportunity. If you're taking a closer look at Nike stock, know that adding the company to your portfolio is only a brilliant move if you believe one thing.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool