EDS Agility Alliance's 'synnovation' Named Best in Show at Best Outsourcing Thought Leadership Awards

PLANO, Texas, Dec. 12 /PRNewswire-FirstCall/ -- EDS today announced that the New York-based Outsourcing Institute recently recognized three articles that appeared in synnovation, the Journal of the EDS Agility Alliance, with a total of four awards for Best Outsourcing Thought Leadership (BOTL). The winning articles are: "Rethinking the Path to Innovation" by Dan Scheinman, which won Best in Show and in the human resources category, "In Search of the Holy Grail" by Mark Mayo, and "Beyond Google: Searching the Library of the Future" by Cindy Hill.

BOTL award submissions were accepted in August through the Outsourcing Institute's Premium Portal, a new and powerful technology platform that enables users to post thought leadership essays and related intellectual property to the most trafficked outsourcing industry website worldwide.

Eight judges, led by head judge Brenna Garratt, president of The Delve Group, a strategic marketing, branding and communications company with a specialty in outsourcing, carefully read through and evaluated submissions based on the level of innovation, influence, and relevance of the topic as well as the style and clarity with which the information was presented. EDS won top honors with the Best in Show award, as well as in the Procurement, Information Technology, and Human Resources categories, winning exceptionally high marks for relevance and influence.

"EDS almost swept the awards with by far the greatest number of articles in the finals," says Ms. Garratt. "When it came down to our decision-making, these articles stood out not only as strong outsourcing thought leadership but as lucid ways to drive business performance for audiences inside or outside of the outsourcing world."

The best in show winner was announced on December 11 at the Outsourcing Institute's Mixer in New York City.

"The EDS Agility Alliance's thought leadership publication, synnovation, strives to capture and present original intellectual capital, collaborative insights and fresh perspectives on the trends and issues that affect businesses," said Charlie Feld, editor-in-chief of synnovation. "Being recognized by the Outsourcing Institute with four awards, including the prestigious Best in Show, is an honor and sets the bar even higher for our publication for 2008."

synnovation also recently received a Gold Pearl Award for Best Overall Editorial for publications with a circulation of less than 50,000. The Pearl Awards recognize the marriage of journalism and commerce, celebrating reader-driven content that conveys a sponsor's message. Pearl Awards are given by the Custom Publishing Council (CPC), the leading professional organization representing custom publishers in North America, which honors custom publishers for excellence in design, editorial, and strategic initiatives.

The winning BOTL articles can be read at: http://www.outsourcingintelligencenetwork.com/oi_prod/index.php?option=com_con tent&task=view&id=74

About EDS

EDS is a leading global technology services company delivering business solutions to its clients. EDS founded the information technology outsourcing industry 45 years ago. Today, EDS delivers a broad portfolio of information technology and business process outsourcing services to clients in the manufacturing, financial services, healthcare, communications, energy, transportation, and consumer and retail industries and to governments around the world. Learn more at eds.com.

About the Outsourcing Institute:

The Outsourcing Institute -- Gateway to the Outsourcing Marketplace -- was founded in 1993 and is today the largest neutral network of outsourcing professionals in the world. With over 70,000 members representing all forms of outsourcing, The Outsourcing Institute continues to be the "go to" place for outsourcing buyers, providers, and influencers looking for unparalleled access to unbiased information, support, best practices, tools and networking. For more information on OI and the other BOTL Award Judges, please visit http://www.outsourcing.com/.

About Delve:

The Delve Group is the preeminent expert in positioning and perception for business services organizations. Through effective brand strategy, marketing, communications, and competitive intelligence Delve helps organizations deliberately position their transformed brands in the public marketplace and communicate ongoing change inside their own firms. Delve works with senior executives to reshape and reposition existing companies, as well as invent, position, and grow new ones. Our multi-disciplinary teams focus on core brand building assignments which include corporate name development, brand strategy, go-to-market programs, and internal communications.

CONTACT: Annabelle Baxter - EDS 972 605 0978 annabelle.baxter@eds.com