18.01.2005 14:42:00
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Entravision Radio Appoints Brian Reed to Vice President of Sales
LOS ANGELES, Jan. 18 /PRNewswire-FirstCall/ -- Entravision Radio, a division of Entravision Communications Corporation , announced today that it has appointed Brian Reed to the position of Vice President of Sales. Mr. Reed will be responsible for overseeing local advertising sales across the company's 21 radio markets. Effective January 3rd, Mr. Reed will be based at the company's Los Angeles, California headquarters.
With over 15 years of broadcast advertising and marketing experience, Mr. Reed most recently served as Vice President and Director of Sales for Univision Radio. Prior to joining Univision Radio, Mr. Reed was the Vice President of Sales and Marketing for Univision Television Group, where he generated over $20 million worth of new business in nearly four years. Mr. Reed joined Univision after holding various executive sales positions at radio stations in the Los Angeles market.
"As advertisers continue to target the significant buying power of the Hispanic community, Entravision Radio is well positioned to help them reach this growing consumer base and we're excited to have Brian on board to lead our local sales efforts," said Jeffery A. Liberman, President of Entravision Radio. "Brian has an impressive sales background in both English- and Spanish-language radio and his knowledge of the market will be a valuable resource as we continue to focus on closing the revenue gap with the general market."
"Entravision Radio offers advertisers the widest variety of formats, allowing them to target specific demographics within the Hispanic population.
I'm thrilled to be a part of a company that is a true innovator," said Mr. Reed.
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 75% of Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest centrally programmed Spanish-language radio networks, which serves 21 markets via 54 owned and/or operated radio stations. Entravision's outdoor operations consist of approximately 10,900 advertising faces concentrated primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
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