Factiva SalesWorks from Dow Jones Offers New JavaScript-based Web Service Capability

NEW YORK, July 25 /PRNewswire-FirstCall/ -- Dow Jones & Company announced today a new platform capability that offers a range of flexible integration options for Factiva SalesWorks(TM), a comprehensive collection of company, industry and executive news and information designed specifically to help salespeople increase productivity. The improved integration options are currently available in beta to Factiva SalesWorks customers.

Organizations will benefit from shortened development cycles and the ability to quickly configure business information to deploy to a portal, intranet or CRM, or as a widget, to meet their specific business requirements. The new simplified integration capability leverages Web 2.0 technologies, which allow organizations to focus less on complex Web Services development and more on implementing critical sales intelligence throughout the enterprise.

Additionally, developers will be able to use JavaScript Object Notation (JSON) and a Representational State Transfer (REST)-like model, a simple, lightweight data format that is better suited to Web development. By supporting JavaScript more natively, integration of rich business information and sales intelligence is more accessible via client-side browser development as opposed to complex server-side development.

Dennis Cahill, senior vice president and chief product officer, Dow Jones Enterprise Media Group, said, "Salespeople need to spend time wisely on the most valuable tasks and opportunities in order to shorten the sales cycle and to meet or even surpass sales targets. Factiva SalesWorks offers simplified integration so that companies can more efficiently deploy critical sales intelligence to the enterprise, improving productivity and sales effectiveness."

According to industry analyst firm, IDC, most business professionals spend upwards of 25% of their work week looking for internal and external information. Integrating Factiva SalesWorks into applications that salespeople use every day both saves time and increases knowledge. Salespeople spend less time searching for information they need to better prepare for calls and identify and qualify prospects to drive revenue and improve customer relationships. Combining internal data alongside external information gives sales professionals a comprehensive, 360-degree view of their territories, customers and prospects.

Factiva SalesWorks provides information on millions of public and private companies and executives worldwide and allows users to quickly identify and qualify prospects with in-depth company information, executive biographies, dynamic prospecting lists, relevant competitor analysis and highly targeted news coverage. Clients have access to business-critical content from news providers such as Dow Jones and Reuters and business information from Reuters Fundamentals, D&B, Datamonitor, ZoomInfo, Hemscott, Standard & Poor's, Mergent, Investext, Thomson Financial, Jobson's, Marquis Who's Who, Freedonia, IBISWorld Business Information, MarketResearch.com, and others. Factiva SalesWorks is the 2007 winner of the Software and Information Industry Association's Codie Award for Best Online Business Service.

To learn more about Factiva SalesWorks, visit http://www.factiva.com/, and to request additional information, contact http://www.factiva.com/solutions.

About Dow Jones & Company

Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones is co-owner with Hearst of SmartMoney. Dow Jones provides news content to CNBC and radio stations in the U.S.