Frustrated Shoppers Just Want to Check Out

The latest Ouch Point study from Opinion Research Corporation, an infoUSA company (NASDAQ: IUSA), reveals a whopping 37 percent of shoppers are most frustrated by stores having too few checkout aisles. Running a fairly distant second was advertised items that are out of stock. More respondents in the South claimed lack of available checkouts as their biggest shopping frustration (43 percent) than any other region in the US. Respondents over the age of 65 were less likely than younger age groups to take issue with delays as a result of too few checkouts. "As such a wide margin of respondents cited insufficient checkouts as their chief shopping frustration, there is clearly a significant customer service issue which stores must address if they want to keep their customers happy and ensure they will come back,” said Linda Shea, SVP and Global Managing Director of Customer Strategies at Opinion Research Corporation US. "When the last moment of the shopper’s experience is an unpleasant one, the result is likely to be a lingering negative perception of the store.” A list of store layout frustrations ranked as follows: Not enough checkouts open   37% Advertised items out of stock 15% Prices not clearly marked 12% Price at checkout does not match advertised or listed price 11% Use of self checkout is unclear 5% Product displays are placed in narrow aisles 4% Commonly used items are located at the back of the store 3% Signs do not accurately reflect where items are located 3% The study surveyed 1,002 respondents. Interviewing for this survey was conducted April 24-27, 2008. About Opinion Research Corporation Founded in 1938, Opinion Research Corporation (ORC), an infoUSA company, helps its clients grow their business by leveraging the insights of market research. ORC’s Customer Strategies practice helps clients better understand both their existing and prospective customers to establish market differentiation and drive business growth. The firm has been conducting national, speech reaction, state and flash/overnight polls for CNN since April 2006. To learn more, visit www.opinionresearch.com. About infoUSA infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com. Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.