Goodyear Names Firm for Agency Search

AKRON, Ohio, Aug. 17 /PRNewswire/ -- The Goodyear Tire & Rubber Co. has appointed the consulting firm of Jones Lundin Beals to manage its upcoming advertising and public relations agency reviews.

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The reviews will begin immediately and will include a search for an advertising agency to handle strategic planning and creative assignments for the Goodyear brand in the United States. Additionally, JLB will oversee a public relations agency review.

Incumbent Arnold Worldwide has been invited to participate in the review. Media Planning Group (MPG) will continue as the company's media planning and buying agency.

All inquiries related to either of these searches should be directed to either the New York or Chicago offices of Jones Lundin Beals. Their contact information is as follows:

* Brian Goodall, Jones Lundin Beals, New York (ad agency search) 15 West 53rd Street #9J New York, NY 10019 Phone: 212-956-9799 E-mail: brian@jlbeals.com * David Beals, Jones Lundin Beals, Chicago (PR agency search) 500 North Michigan Avenue Suite 300 Chicago, IL 60611-3775 Phone: 312-396-4155 E-mail: dave@jlbeals.com

Goodyear expects to make its agency decisions in the fourth quarter of 2005.