Home Design Shines as Method Launches Urban Metallics Limited Edition Collection

SAN FRANCISCO, Jan. 26, 2018 /PRNewswire/ -- Bringing a dramatic touch of high-design into homes this spring, Method Products, PBC — the innovator of design-driven, eco-friendly home, fabric and personal care products — is proud to unveil Urban Metallics as its latest limited edition collection. Crafted by method's leaders in design and fragrance, this lineup taps into the 2018 interior design trend of metallic hues, subtly bringing a sense of home décor and style to products in a way that only method can.

"At method, we constantly strive to innovate, disrupt and drive trends," said Doug Piwinski, CMO of People Against Dirty. "We also look to emerging trends when creating our seasonal offerings, and the luxurious metallic finish we're seeing everywhere today in art, design and fashion is undeniable. We're thrilled that our Urban Metallics look and feel more like home accessories than cleaning products, yet we're just as excited about what's inside our naturally derived products as what they look like." 

This collection's bottle design masterfully mixes inspiration from precious warm and cool metals, like copper with nickel and pewter with brass, to create products with a sense of sophistication. Faceted forms and geometric patterns come together on the brand's iconic bottles to give them a modern architectural feel, while vivid fragrances such as burnished cedar and copper rain round out this refined collection.

The Urban Metallics Limited Edition Collection features four fragrances and bottle designs mixing seven metallic colors, including:

• cool lavender – a pattern of sharp lines that is complemented by an herbaceous lavender scent; available in 12 oz. gel hand wash (polished nickel + pewter design) + 10 oz. foaming hand wash (pewter + brass design)
• burnished cedar – a diamond-inspired pattern complemented with a woody scent that blends subtly fragrant notes of cedar, sandalwood and amber; available in 12 oz. gel hand wash (brass + antique brass design) + 10 oz. foaming hand wash (antique brass + rose gold design)
• copper rain – warm colors and a watery scent inspired by a copper sunset after a summer rain; available in 12 oz. gel hand wash (rose gold + copper design) + 10 oz. foaming hand wash (copper + polished nickel design)
• golden citrus – a rich, intoxicating golden hue is coupled with notes of zesty lemon, grapefruit and orange; available in 12 oz. gel hand wash, 10 oz. foaming hand wash, 18 oz. dish soap + 28 oz. all-purpose cleaner (gold + brass design)

In celebration of the new Urban Metallics Limited Edition Collection, method collaborated with Brooklyn-based interior designer Athena Calderone, the curatorial eye behind popular digital lifestyle destination, EyeSwoon. Her ability to marry contrasting design styles and décor items in a sophisticated and purposeful manner lends itself to the art of glamorously mixing metals in the home. As part of this partnership, Athena is teaming up with method to craft bespoke social content, and create personalized tips for mixing the products and other metallic designs in the home.

"I love the idea of using pieces that might not seem like they go together, like hand soap with a metallic shine and a brightly patterned vase, to create unexpected balance and texture in a living space," said Athena Calderone. "When method approached me to partner on the launch of their Urban Metallics Limited Edition Collection, I was thrilled to work with a brand that shares my values of sustainability, quality, and elevated design."

This new collection offers consumers the opportunity to easily and confidently incorporate the modern metallic trend into their homes. The complete Urban Metallics Limited Edition Collection is available at Target (in stores and online at Target.com) and Walgreens.com now through summer 2018. The starting retail price for each product is $3.49.

ABOUT PEOPLE AGAINST DIRTY
People Against Dirty is a company made up of two brands – method and Ecover – filled with fearless thinkers, mad scientists and adventurous designers who believe in defying the status quo with innovation and optimism. We take cleaning seriously – but not ourselves. Founded in 2000 and headquartered in San Francisco, method (methodhome.com) is the pioneer of premium planet-friendly and design-driven home, fabric and personal care products. Formulated with naturally derived, biodegradable ingredients, method puts the hurt on dirt without doing harm to people, creatures or the planet. Also playing an important role at People Against Dirty is Ecover (ecover.com), the revered pioneering European-based line of ecological cleaning products that has had an enormous impact on the world of cleaning – and a positive impact on the planet.

MEDIA CONTACT:
Alexandra Cook
DeVries Global
212.546.8527
acook@devriesglobal.com

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SOURCE Method Products