International Herald Tribune to Launch Daily 'Marketplace' Section with Bloomberg

The International Herald Tribune (IHT) and Bloomberg todayannounced plans to provide IHT readers with even more company andmarket-focused news and data with the launch next month of a sectiontitled "Marketplace by Bloomberg."

The new four-page daily section will appear Monday to Friday aspart of the business section of the IHT's Atlantic edition,distributed across Europe, the Middle East, Africa and the Americas,and will also be available on IHT.com. Content and financial data willbe drawn from Bloomberg's global network of 125 news bureaus and thematerial will be prepared for publication by IHT editors in Paris.

"The IHT has long served the global business executive with abroad and comprehensive report on news as it shapes world and regionaleconomies," said Michael Oreskes, executive editor of the IHT. "Now,by teaming up with Bloomberg, we can present our readers with a mustread package of news on markets, companies and deals. Marketplace willbe an integral part of the newspaper's broader Business report."

The two global media brands already cooperate on the publicationof 'Business Asia by Bloomberg,' a weekday section in the IHT's Asiaedition and on IHT.com launched in 2002.

"Bloomberg, with its global reach and integrated print andbroadcast operations, has the unique ability with Marketplace toprovide the IHT and its readers a business section that gives timelyperspective beyond the news of the day," says Matt Winkler,Editor-in-Chief of Bloomberg News. "We look forward to duplicating thesuccess and impact of Business Asia."

At a time when a number of publications are retrenching theirinternational operations, "Marketplace" is the latest move to expandand enhance the International Herald Tribune's business coverage.Since The New York Times Company became the IHT's 100% owner inJanuary 2003, the paper has hired a raft of high-profile columnistsand correspondents and launched a number of new sections and features,including Weekend Business every Saturday.

The newspaper increased pagination, and color capacity and added anumber of new print sites (including in India, Egypt and Ireland). In2005, the IHT also created an Asian newsroom in Hong Kong andappointed a team of high-profile correspondents throughout the region.

These investments are already paying off for the IHT, deliveringincreased circulation (Source: OJD, up 3% in 2004), record levels ofWeb traffic (Source: DoubleClick, +200% in past three years) andmarket-leading growth among top-tier business readers, according tothe most recent figures from the European (EBRS 2004: +29%) and Asian(ABRS 2004: +20%) business readership surveys conducted by IpsosMedia.

Stephen Dunbar-Johnson, senior vice president and commercialdirector at the IHT, said: "Any advertiser needing to reachinternational business and opinion leaders should now be lookingautomatically to the IHT. We have the fastest-growing audience ofsenior business readers and the most innovative and engagingenvironments. Now, 'Marketplace' will provide even more targetedadvertising opportunities and, with Bloomberg, we will shortlyannounce print/TV packages that our financial advertisers will findhighly attractive."

To advertise, please contact:
U.K.: Patrick Falconer +44 207 510 5796
France: Jean Christophe Demarta +33 1 41 43 93 81
Germany: Kerry O'Donoghue +49 69 7167 7916
U.S.: Joe Priolo +1 212 556 7714

NOTES TO EDITORS:

About the International Herald Tribune (IHT)

The International Herald Tribune (www.iht.com) is the premierinternational newspaper for opinion leaders and decision-makers aroundthe globe. It combines the extensive resources of its owncorrespondents with those of The New York Times and is printed at 30sites throughout the world, for sale in more than 180 countries. Basedin Paris since 1887, the IHT is part of The New York Times Company.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media companywith 2004 revenues of $3.3 billion, includes The New York Times, theInternational Herald Tribune, The Boston Globe, 15 other dailynewspapers, eight network-affiliated television stations, two New YorkCity radio stations and 35 Web sites, including NYTimes.com,Boston.com and About.com. For the fifth consecutive year, the Companywas ranked No. 1 in the publishing industry in Fortune's 2005 list ofAmerica's Most Admired Companies. The Company's core purpose is toenhance society by creating, collecting and distributing high-qualitynews, information and entertainment.

About Bloomberg

Founded in 1981, Bloomberg L.P. is a global, multimedia news andinformation company providing the latest news, data, and analysis forthose involved in financial markets worldwide. Financial professionalsrely on Bloomberg for real-time and historical pricing, indicativedata, analytics and electronic communications 24 hours a day. Theinformation is relayed to those financial professionals through theBLOOMBERG PROFESSIONAL(R) service; a single package that delivers thelatest information from Bloomberg's database direct to their desktops.In addition, Bloomberg produces a news service, television channels,radio programmes, Internet sites, and financial publications.