Lamar Advertising Buys Marco Outdoor Advertising

(RTTNews) - Lamar Advertising Co. (LAMR) said Tuesday that it has acquired the assets of Marco Outdoor Advertising, Inc., enhancing its position in New Orleans and the surrounding market.

Financial terms of the deal were not disclosed.

Lamar said the all-cash acquisition adds more than 150 bulletin faces, including six digital displays. Marco's inventory is concentrated in New Orleans, particularly along the Pontchartrain Expressway and other major routes into the city, with additional coverage in the bedroom communities on the Northshore of Lake Pontchartrain.