Latin Grammy Award-Winning Recording Artist Daddy Yankee and Western Union Launch ‘Love in Any Language’ Western Union Consumers Can Sing, Shout-Out and Send ‘Love in Any Language’

The Western Union Company (NYSE: WU), a leader in global payments, has teamed up with Latin Grammy award-winning recording artist Daddy Yankee today in New York City to launch "Love in Any Language,” a national campaign designed to help consumers express their love to mothers, family, friends and loved ones.

Love in Any Language will enable consumers to create and upload their own original music video to express love to mothers, families, friends or loved ones. Once entrants have uploaded their entry, they are encouraged to tell their friends and family to go view their work and to vote. Public voting of the uploaded entries will determine 10 finalists. From the 10 finalists, final judging will be made for one grand prize winner. The grand prize winner will receive $10,000 and appear at the 2011 Billboard Latin Music Conference in Miami, Florida on April 27. The contest entry period runs from Monday, March 21 and ends at 11:59 p.m. (Eastern Time) on April 18, 2011. Love in Any Language also allows those who do not wish to enter to post a "shout out” just for fun.

It is easy to enter. To learn more about the contest and how to enter, go to loveinanylanguage.com (in English) or amorenmilidiomas.com (in Spanish) or visit facebook.com/westernunion and click on the "Love in Any Language Contest” section. No Purchase Necessary to Enter or Win. Subject to Official Rules.

"Western Union’s ‘Love in Any Language’ campaign is a tribute to mothers, family, friends and loved ones, who have given us so much throughout the years. The campaign, similar to music, is universal in how individuals express their love towards others in any language, during any gifting season,” said Victoria López-Negrete, Senior Vice President, U.S. Money Transfer and Mexico.

López-Negrete added, "’Love in Any Language’ is a multi-faceted, integrated consumer campaign designed to encourage consumers to ‘Sing It, Shout It, Send It!’ and send the gift of cash. Western Union is excited to lead a campaign that focuses on promoting expressions of love to the people each of us care most about.”

Love in Any Language campaign elements include, among others:

• Special kick-off event with Daddy Yankee in New York City, March 24.
• Multi-layered advertising approach encompassing print, broadcast, radio, out-of-home, mobile and online channels, all showcasing the myriad of ways love is displayed every day. To learn more, please visit loveinanylanguage.com.
• Dedicated tab on Western Union’s Facebook page where contestants can upload original music video, lyrics or "shout outs” for Love in Any Language.

"Western Union and ‘Love in Any Language’ is music to my ears. Consumers of all ages across the U.S. have an opportunity to be creative and resourceful using their talent while expressing love in any language,” said Daddy Yankee. "It’s a great opportunity for anyone interested to express and share their love through original songs and lyrics and share it with the world.”

In 2010, Daddy Yankee was named the "The Urban Artist of the Decade” by Billboard Magazine. With more than eight million records sold and as a winner of multiple Grammy and Billboard awards, he has been named by major media outlets as one of the most influential personalities in the world. Daddy Yankee is considered the artist who drives the popularity of the musical Latin Urban genre around the world. He has over six million fans on Facebook and has surpassed 1 million followers on Twitter.

Western Union helps consumers send the message of love during any gifting season. Participate in the contest and you may be the grand prize winner of Love in Any Language. Click on the listed website above and be sure to tell your friends and family to go online to the Western Union sponsored links and vote for your entry.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of 445,000 agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments. For more information, visit westernunion.com.

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