MangoMOBILE(TM) Acquired by the Radiate Group

CHICAGO, May 29 /PRNewswire/ -- The Radiate Group, the leader in experiential marketing, is excited to announce today that MangoMOBILE(TM) a leading provider of mobile marketing solutions for mobile marketing, mobile content, mobile CRM, and Bluetooth solutions has joined the Radiate network of companies. Mango Mobile provides complete mobile marketing solutions for some of the world's top brands.

"This is a great acquisition for us and is the perfect compliment to the over forty agencies within Radiate," said Jay Lenstrom, CEO of the Radiate Group. He went on to say that "Mango is world class, with the most technologically advanced mobile platforms, content, and delivery and we are thrilled to be able to offer their services as part of the integrated marketing solutions we create for our clients."

Mango Mobile was started in 2005 by three partners, T.J. Person, Bryan Shepard and Theresa Page. The partners, who have varied backgrounds within the marketing space, have over 40 combined years of experience. The partnership with Radiate will provide Mango with the opportunity for greater exposure to the many brands that work with the companies in the Radiate Group. Mango Mobile have built all of their proprietary technology and their technology teams reside in-house, providing the ability to control the quality of our projects and assure that your client's data remains safe and secure to implement programs responsible for the traffic of tens of millions of mobile messages. Through its comprehensive offerings - MangoENGINE, MangoLIVE MangoCRM and MangoBLUE - MangoMOBILE helps marketers, agencies, wireless carriers and content providers develop mobile marketing strategies, execute in-market campaigns and track results against key marketing objectives.

"This acquisition represents a unique partnership with the best in experiential marketing and the leader in mobile technology services to create a seamless integrated marketing strategy," said T.J. Person, President, "Our suite of mobile marketing solutions, combined with our experience and relationships in the wireless and entertainment industries, allows us to deliver effective programs and results currently available in the marketplace."

MangoMOBILE Technology Suite MangoMOBILE features one of the broadest and most robust mobile technology platforms in the industry, including: -- MangoENGINE(TM) This proprietary Mobile Content Management System (MCMS) is a portal platform, XML engine used for the provisioning, hosting and delivering of mobile content -- MangoLIVE(TM) This Event and Campaign Management System, is comprised of two key components; SmartMESSAGING(TM) and SmartRESPONSE(TM). -- MangoCRM(TM) The targeted mobile customer metric management system. -- MangoBLUE(TM) The powerful Bluetooth, proximity-based, direct response marketing solution for content providers, advertisers, retailers, public space operators and more. About The Radiate Group (http://www.radiategroup.com/)

The Radiate Group is a global integrated marketing communications group of more than forty independently branded and operated agencies. Radiate's agency partners specialize in delivering integrated, below the line marketing solutions for a variety of industries including sports, music, automotive, consumer goods and more. The Radiate Group network executes over 1,000 events per week and engages in over 40 million one-on-one consumer interactions annually. The Company is headquartered in Chicago, with offices in North America, Europe and Asia Pacific. Radiate is a wholly-owned subsidiary of The Omnicom Group (http://www.omnicomgroup.com/).

Omnicom Group Inc. (http://www.omnicomgroup.com/)

Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About MangoMOBILE (http://www.mangomobile.com/)

MangoMOBILE(TM) has assembled one of the most technologically advanced mobile marketing platforms in the industry to help brand marketers, agencies, wireless carriers and content providers engage consumers one-on-one via mobile marketing campaigns. The company leverages long-term relationships in music, sports and entertainment to develop campaigns for its customers that include mobile messaging, mobile content provisioning and delivery, and mobile CRM. Headquartered in Plano, TX, MangoMOBILE has relationships with the wireless industry's heavyweights, including Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless and the Canadian carriers in North America, in addition to relationships worldwide. MangoMOBILE supports more than 500 handsets, including those from LG, Motorola, Nokia, Samsung, Sanyo, Siemens, Sony Ericsson and others. For more information, visit http://www.mangomobile.com/.

MangoENGINE, MangoLIVE and MangoCRM are either registered trademarks or trademarks of MangoMOBILE in the United States and/or other countries. All rights reserved. All other trademarks and/or company names are the property of their respective owners.