28.01.2008 19:30:00
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ModeLabs Group: The Latest MTV 3G Mobile Phone in an SFR Pack
Regulatory News:
ModeLabs Group (Paris:MDL), the creator of customised mobile phones (CDM
- Customized Design Manufacturer), announced today the creation and
distribution of a new MTV-branded 3G mobile phone in an SFR pack.
Both the "MTV in mobile mode" strategy and range have entered a new
stage, representing true innovation in terms of "Device - Content -
Services - Technology" integration in the MTV world. With the MTV 3.3,
MTV strengthens its relationship with its audience, giving them more
control of their media consumption in on-the-move situations across
multiple formats.
Thanks to its "one–click" ergonomics,
developed by ModeLabs Group, the MTV 3.3 gives its users access to "Made
for Mobile" MTV channels in Simulcast, as well as MTV video News IN A
SINGLE CLICK. Customised and branded in the famous MTV colour scheme in
a firmly young and urban style, the MTV 3.3 hosts numerous onboard
contents: videos, logos, wallpaper and games.
Right from its upcoming launch next April, the MTV 3.3 will be available
exclusively in SFR shops and retail distribution, and will be
accompanied by an intensive media campaign conducted by the operator.
With the MTV 3.3, The first music channel 3G mobile phone, 100% Music
and TV, ModeLabs Group has demonstrated its ability to adapt to the
needs of operators and to successfully reflect a brand in the heart of a
mobile phone offer, through the design and development of a high-tech
product that takes its place perfectly in the current range of 3G mobile
phones.
About MTV NETWORKS FRANCE
MTV, the original music channel, is the world's leading music channel
today and the number one music channel in France for the 15-24 year old
age group. It is broadcast into more than 8,500,000 households through
cable/CANALSAT/TPS/ADSL.
MTV BASE is the "Hip Hop R&B" channel available to more than 5,000,000
households through cable/CANALSAT/TPS/CANALSAT DSL/TPSL.
MTV PULSE is the "Rock" channel available to more than 5,000,000
households through cable/CANALSAT/TPS/CANALSAT DSL/TPSL.
MTV IDOL is the "Cult" channel available to more than 5,000,000
households through cable/CANALSAT/TPS/CANALSAT DSL/TPSL.
About ModeLabs Group
ModeLabs Group, the pioneer of the "Mobile On
DemandTM” offer, is a
customized design manufacturer (CDM) specialized in mobile phones using
new generation technology. The company designs, develops and markets
mobile phone handsets, accessories and services in an integrated and
flexible manner for mobile phone operators, retailers and brands.
Thanks to the combination of its marketing expertise, its cutting-edge
technological know-how and its flexible "fabless" organisation, ModeLabs
Group is meeting the growing demand for Telecom market segmentation by
giving brands, operators/MVNO or distributors the opportunity to create
their own range of mobile phones, accessories and services.
ModeLabs Group is listed on the Euronext-Paris Eurolist
("MDL" code, ISIN code: FR0010060665, SBF 250).
www.modelabs.com
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